{"data":{"prismic":{"allSectors":{"edges":[{"node":{"name":[{"type":"heading1","text":"Automotive","spans":[]}],"meta":{"uid":"automotive"}}},{"node":{"name":[{"type":"heading1","text":"Higher Education","spans":[]}],"meta":{"uid":"higher-education"}}},{"node":{"name":[{"type":"heading1","text":"Government and Defence","spans":[]}],"meta":{"uid":"government-and-defence"}}}]},"sector":{"name":[{"type":"heading1","text":"Automotive","spans":[]}],"heading":[{"type":"heading1","text":"Digital transformation for the automotive sector","spans":[]}],"intro":[{"type":"paragraph","text":"We help automotive brands to drive demand, deliver class leading customer experiences and create connected products.","spans":[]}],"heading_1":[{"type":"heading3","text":"The automotive sector is facing a period of change the like of which has never been seen before, driven by innovation.","spans":[]}],"intro_1":[{"type":"paragraph","text":"We are able to partner manufacturers and ensure a resilient and adaptable direction is achieved through connected cars, vans and trucks, increasingly demanded by the customer.","spans":[]}],"seodescription":[{"type":"paragraph","text":"Digital transformation for the automotive sector.","spans":[]}],"seotitle":[{"type":"paragraph","text":"Automotive","spans":[]}],"clientQuoteTabs":[{"author":{"__typename":"PRISMIC_Person","name":"Programme Manager","job_title":"Honda"},"quote":[{"type":"paragraph","text":"“Our long-term and highly valued partnership has enabled us to deliver transformative strategic tools, like our automotive and motorcycle configurators as well as connected mobile apps.”","spans":[]}],"image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/51050e15-ba36-438a-b250-0e24d1e4dd1b_GS_Expertise_Auto_Honda.jpg?auto=compress,format"},"client":"Honda","link":null},{"author":{"__typename":"PRISMIC_Person","name":"John Bache","job_title":"Head of Customer Communications, Kia Motors UK"},"quote":[{"type":"paragraph","text":"\"The innovative integration that Great State has done within the site and the campaign work with Reevoo has been fantastic. It has pushed KIA firmly into the mainstream market.\"","spans":[]}],"image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/4ae7c55e-17d3-4202-8ecb-bacc036856ae_GS_Expertise_Auto_Kia.jpg?auto=compress,format"},"client":"Kia","link":null},{"author":{"__typename":"PRISMIC_Person","name":"Stuart Avery","job_title":"Managing Director"},"quote":[{"type":"paragraph","text":"\"We created a new digital customer experience from scratch, integrated with Sitecore and Salesforce. Generating demand and leads for the new Grenadier launch.\"","spans":[]}],"image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/70a9af98-bbf7-4a18-9269-6e1f274df905_GS_Expertise_Auto_INEOS.jpg?auto=compress,format"},"client":"Ineos","link":null}],"report_title":null,"report_copy":null,"report_file":null,"slider_heading":"Insights","slider_articles":[{"article":{"__typename":"PRISMIC_Blog_article","article_type":"Opinion","title":[{"type":"heading1","text":"Measuring success: why is it so hard to do well?","spans":[{"start":0,"end":48,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"A common question asked by agencies to clients is: what does success look like to you? It can be a harder question to answer that it seems. ","spans":[]}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Ben Murphy","job_title":"Client Services Director","profile_picture":null},"published":"2022-05-30","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/4a03e214-39bc-49d5-adbc-853650a86634_Measuring+Success+option+1.jpg?auto=compress,format"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/76c59b6033555352d5ba9d13ed4feca6/d47f1/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.jpg","srcSet":"/static/76c59b6033555352d5ba9d13ed4feca6/b5b92/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.jpg 200w,\n/static/76c59b6033555352d5ba9d13ed4feca6/3ff6e/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.jpg 400w,\n/static/76c59b6033555352d5ba9d13ed4feca6/d47f1/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.jpg 800w,\n/static/76c59b6033555352d5ba9d13ed4feca6/86173/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.jpg 1200w,\n/static/76c59b6033555352d5ba9d13ed4feca6/a5547/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.jpg 1600w,\n/static/76c59b6033555352d5ba9d13ed4feca6/1bd97/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.jpg 1808w","srcWebp":"/static/76c59b6033555352d5ba9d13ed4feca6/0c129/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.webp","srcSetWebp":"/static/76c59b6033555352d5ba9d13ed4feca6/0e93d/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.webp 200w,\n/static/76c59b6033555352d5ba9d13ed4feca6/2259f/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.webp 400w,\n/static/76c59b6033555352d5ba9d13ed4feca6/0c129/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.webp 800w,\n/static/76c59b6033555352d5ba9d13ed4feca6/45222/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.webp 1200w,\n/static/76c59b6033555352d5ba9d13ed4feca6/1f191/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.webp 1600w,\n/static/76c59b6033555352d5ba9d13ed4feca6/70720/4a03e214-39bc-49d5-adbc-853650a86634_Measuring%2BSuccess%2Boption%2B1.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"why-measuring-success-is-so-hard-to-do"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Helen Evans, BIMA 100 and some Great Strategy ","spans":[{"start":0,"end":46,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Lead Strategist, Helen Evans, has only gone and won a BIMA 100! She gives the low down on what it's like to be a strategist at Great State. ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Helen Evans","job_title":"Lead Strategist"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/1871b1da-482c-4709-b2bf-0b4e26b65ef5_MicrosoftTeams-image+%2815%29.png?auto=compress,format"},"article_type":"News","published":"2022-05-19","link":{"uid":"helen-evans-bima-100"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/1871b1da-482c-4709-b2bf-0b4e26b65ef5_MicrosoftTeams-image+%2815%29.png?auto=compress,format"},"_meta":{"uid":"helen-evans-bima-100"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Peer reviews - what good looks like","spans":[{"start":0,"end":35,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"There are any number of tools to analyse code for you, even write it for you. If reducing cognitive complexity, avoiding potential null reference exceptions, and ensuring 80% code coverage from unit tests is the priority, then peer review processes won't be the focus.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Dale Greenhood","job_title":"Technical Architect"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image+%2860%29.png?auto=compress,format&rect=0,326,6240,3507&w=904&h=508"},"article_type":"Tech","published":"2022-03-01","link":{"uid":"peer-reviews"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image+%2860%29.png?auto=compress,format&rect=0,326,6240,3507&w=904&h=508"},"_meta":{"uid":"peer-reviews"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Collaborate, Don’t Compete – The Evolving Agency-Client Bond","spans":[],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Here we explore a new landscape; where agencies provide other specialisms, skills and experience to augment and enhance our clients’ teams.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Jack Ashdown","job_title":"Creative Director"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/b57954ec-7b44-4930-96fa-7a2e15c2c210_MicrosoftTeams-image+%2847%29.png?auto=compress,format"},"article_type":"Opinion","published":"2021-12-17","link":{"uid":"collaborate-dont-compete--the-changing-relationship-between-agency-and-client"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/b57954ec-7b44-4930-96fa-7a2e15c2c210_MicrosoftTeams-image+%2847%29.png?auto=compress,format"},"_meta":{"uid":"collaborate-dont-compete--the-changing-relationship-between-agency-and-client"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"It’s something I see all the time: a problem statement found, a solution designed, a plan devised, teams assembled, and products and skills delivered to solve the challenge. But are we building in a framework to understand whether the solution really worked? Did it move the needle, and by how much? ","spans":[]},{"type":"paragraph","text":"These questions are often ranked second to more obvious benchmarks for success and tend to be over-looked early in the design process. To gain ground on objectives, it’s crucial to establish them meaningfully in the first place, as well as establish robust methods of measurement.  ","spans":[]},{"type":"paragraph","text":"A common question asked by agencies to clients is: what does success look like to you? Which can be a harder question to answer that it seems. How would you answer? Can you articulate your response in terms of your customers and your business? If you've got that part nailed down, then great, but here comes the really important question: are you tracking the metrics that actually contribute to your goals? ","spans":[]},{"type":"paragraph","text":"Monitoring the right metrics can help to:  ","spans":[]},{"type":"list-item","text":"Identify current performance levels in key areas  ","spans":[]},{"type":"list-item","text":"Gauge progress on achieving business objectives and fulfilling the corporate mission  ","spans":[]},{"type":"list-item","text":"Focus business units on driving growth in key areas  ","spans":[]},{"type":"list-item","text":"Drive accountability across the organisation  ","spans":[]},{"type":"paragraph","text":"So if the benefits of the right metrics are so clear, why does the question of measurement keep coming up, and why is it so hard to answer? I’ve spent a lot of time researching this subject and I have some ideas to help you identify where things can go wrong and, more importantly, what you can do to get things right.  ","spans":[]},{"type":"paragraph","text":"We’ve already established it’s essential to measure the right things, not just the things right in front of us. To start meaningfully benchmarking success, clients should start thinking about outcomes not just outputs from day one. I often speak to team leaders, sponsors and senior stakeholders who tell me clearly about business strategy objectives but when asked how that translates into the outcomes the business wants, it gets a bit murky… A lot of this is down to the fact that outcomes are hard for businesses to quantify and measure, so they reach for monetary performance indicators such as:","spans":[]},{"type":"list-item","text":"Total revenue  ","spans":[]},{"type":"list-item","text":"Revenue by product or product line  ","spans":[]},{"type":"list-item","text":"Market penetration  ","spans":[]},{"type":"list-item","text":"Percentage of revenue from new business  ","spans":[]},{"type":"list-item","text":"Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.)  ","spans":[]},{"type":"list-item","text":"Year-over-year growth  ","spans":[]},{"type":"paragraph","text":"As stated by Harvard Business Review, the types of data mentioned above are neither persistent nor predictive, they don't reveal cause and effect and therefore have little bearing on strategy or even on the broader goal of earning a sufficient return on investment. It's common to see companies caught in a cycle where the goal becomes about hitting one particular KPI. Goodhart’s law states: “when a measure becomes a target, it ceases to be a good measure”. In other words, when we set a specific goal, people will tend to optimise for it, regardless of the consequences. This leads to problems when other, equally important, focus areas are neglected.  ","spans":[]},{"type":"paragraph","text":"Another outcome conundrum that often contributes to the noise surrounding measuring success is that in the case of most modern digital products, the user is part of the outcome. This requires businesses to really think about what the user themselves is trying to achieve, rather than just what the business wants them to do. By doing this, you will derive a different kind of value from your product, as opposed to the common fallback of relying on something linked to the bottom line.  ","spans":[]},{"type":"heading3","text":"“Most companies have made little attempt to identify areas of non-financial performance that might advance their chosen strategy. Nor have they demonstrated a cause-and-effect link between improvements in those non-financial areas and in cash flow, profit, or stock price.”","spans":[]},{"type":"paragraph","text":"Ittner and Larker – Harvard Business Review","spans":[{"start":0,"end":43,"type":"em"},{"start":0,"end":43,"type":"strong"}]},{"type":"paragraph","text":"Agencies like us exist to help you see the wood from the trees and identify meaningful areas of growth and what real success will look like, beyond profit. ","spans":[]},{"type":"paragraph","text":"We work with Richmond Housing Project, whose goal was to drive down contact to their customer service centre. So what did we do? We end-to-end mapped their core services, overlaying the user needs of the customers and fed in qualitative research which highlighted where the current processes were letting internal and external users down. This helped us to identify core improvements which linked meaningfully to their objectives by getting under the skin of the needs of their customers and pinpointed where the challenges were with interaction and completion. ","spans":[]},{"type":"paragraph","text":"The process highlighted multiple factors contributing to satisfaction and we are now starting to plot out ways to help assess value vs cost across their ecosystem. We helped to uncover value which may have gone un-checked if we'd gone in for clear indicators of success.  ","spans":[]},{"type":"paragraph","text":"So, to boil it down, my advice: ","spans":[]},{"type":"o-list-item","text":"Don't forget, your journey and your goals are only as good as you make them.  ","spans":[]},{"type":"o-list-item","text":"Before you can solve a problem, you must work out how you’ll know whether your solution has worked.  ","spans":[]}]}}],"_meta":{"uid":"why-measuring-success-is-so-hard-to-do"}}},{"article":{"__typename":"PRISMIC_Blog_article","article_type":"Opinion","title":[{"type":"heading1","text":"Super Apps – where is the real opportunity?","spans":[{"start":0,"end":43,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Super apps are already a big deal in Asia, but with the growth in the west our Technical Director Gary Trimnell discusses what you should be thinking about now so your products and services can be prepared.","spans":[]}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Gary Trimnell","job_title":"Technical Director","profile_picture":null},"published":"2022-02-11","image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...jpg?auto=compress,format&rect=66,0,1068,600&w=904&h=508"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/2cf932cf7c1dbb25069b5eb7a1329f30/d47f1/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...jpg","srcSet":"/static/2cf932cf7c1dbb25069b5eb7a1329f30/b5b92/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...jpg 200w,\n/static/2cf932cf7c1dbb25069b5eb7a1329f30/3ff6e/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...jpg 400w,\n/static/2cf932cf7c1dbb25069b5eb7a1329f30/d47f1/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...jpg 800w,\n/static/2cf932cf7c1dbb25069b5eb7a1329f30/bebf2/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...jpg 904w","srcWebp":"/static/2cf932cf7c1dbb25069b5eb7a1329f30/0c129/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...webp","srcSetWebp":"/static/2cf932cf7c1dbb25069b5eb7a1329f30/0e93d/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...webp 200w,\n/static/2cf932cf7c1dbb25069b5eb7a1329f30/2259f/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...webp 400w,\n/static/2cf932cf7c1dbb25069b5eb7a1329f30/0c129/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...webp 800w,\n/static/2cf932cf7c1dbb25069b5eb7a1329f30/d8e00/8941959d-11d3-46b1-bd99-5930e1e84c46_app-icons...webp 904w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"super-apps--where-is-the-real-opportunity"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Scale your e-commerce and personalise with Sitecore","spans":[{"start":0,"end":21,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Get the lowdown on Sitecore Experience Commerce (XC) from our Head of Engineering.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"James Hobbs","job_title":"Head of Engineering"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/d3031107-04a9-42d7-a6e8-ae30d5d339b9_tech-blog.jpg?auto=compress,format&rect=0,0,844,474&w=904&h=508"},"article_type":"Tech","published":"2021-02-23","link":{"uid":"scale-your-e-commerce-and-personalise-with-sitecore"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/d3031107-04a9-42d7-a6e8-ae30d5d339b9_tech-blog.jpg?auto=compress,format&rect=0,0,844,474&w=904&h=508"},"_meta":{"uid":"scale-your-e-commerce-and-personalise-with-sitecore"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Shifting the Needle for Honda: Multi-Market, Multi-Product","spans":[],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"A six month CRO programme, with 18 tests across three divisions, which increased conversion rate by 48% year on year. Boom. ","spans":[]}],"author":null,"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/03aaead8-fccf-4637-a879-a8ec11fed43b_sign.jpg?auto=compress,format"},"article_type":"Opinion","published":"2021-04-30","link":{"uid":"increased-the-conversion-rate-by-48-year-on-year"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/03aaead8-fccf-4637-a879-a8ec11fed43b_sign.jpg?auto=compress,format"},"_meta":{"uid":"increased-the-conversion-rate-by-48-year-on-year"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"OpenAI becomes a service","spans":[{"start":0,"end":24,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"OpenAI made headlines last year with the release of GPT-3, a sophisticated piece of AI engineering. It’s not the snappiest name for a product, but unpacking the acronym gives some useful clues about what it does.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"James Hobbs","job_title":"Head of Engineering"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/553cdaec-e463-43f2-b65b-d8b5e7851061_iStock-924555494.jpg?auto=compress,format&rect=0,38,724,407&w=904&h=508"},"article_type":"Tech","published":"2022-01-11","link":{"uid":"openai-becomes-a-service"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/553cdaec-e463-43f2-b65b-d8b5e7851061_iStock-924555494.jpg?auto=compress,format&rect=0,38,724,407&w=904&h=508"},"_meta":{"uid":"openai-becomes-a-service"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"","spans":[]},{"type":"paragraph","text":"Super apps are defined as mobile applications which include an ecosystem of services in the form of “mini apps”, contained within a single interface.","spans":[]},{"type":"paragraph","text":"Super apps such as WeChat, AliPay and Grab have been on the rise for some time and have been immensely successful. But, as the prospect of super apps appearing more widely across the globe grows, where should businesses be focusing their efforts?","spans":[]},{"type":"heading3","text":"The Evolution","spans":[]},{"type":"paragraph","text":"The largest of these, WeChat, was created back in 2011 as an instant messaging application and has since grown into the 6th largest social media platform in the world, boasting over 1 billion active monthly users. ","spans":[]},{"type":"paragraph","text":"2017 saw the dawn of its transformation into a super app when they launched their mini programs platform, enabling third-party developers to create lightweight mini-apps within the main WeChat application. ","spans":[]},{"type":"paragraph","text":"It has continued to grow exponentially into an eco-system containing over 3 million mini-apps, providing an exceptionally wide array of services. Including, everything you need to manage and enhance both your work and personal life, from booking a taxi, ordering a pizza through to managing your finances and making conference calls.","spans":[]},{"type":"heading3","text":"Why so popular in Asia?","spans":[]},{"type":"paragraph","text":"To date, super apps have almost solely existed in the Asian markets and there are a few reasons why they have grown in scale and popularity there: ","spans":[]},{"type":"o-list-item","text":" Digitally native users - users in many of the emerging markets skipped interacting with these services in an offline environment and with no strong affiliations with any specific brands or businesses they instead rapidly adopted them first, digitally though smart phones. ","spans":[]},{"type":"o-list-item","text":"Limited device storage – the low cost of devices, made ownership affordable and accelerated their ubiquity however the available storage on them was also low.  As a result, users avoided installing multiple apps to save valuable space and gravitated towards single apps that provided multiple services “under one roof”.","spans":[]},{"type":"o-list-item","text":"Localised consumer behaviour - driven by cultural differences in some of these eastern countries, apps were created to align with the inherent variances in regional digital consumer behavioural trends.","spans":[]},{"type":"heading3","text":"Can they be successful in the west?","spans":[]},{"type":"paragraph","text":"Assuming that businesses in the west will be able to navigate their way around market specific regulatory compliance then there is huge opportunity for them to develop their own super apps. ","spans":[]},{"type":"paragraph","text":"This could largely be out of necessity, as it becomes tougher to share data between third-party applications as the likes of Apple and Google tighten up their rules and new regulatory laws are introduced. As a result, the need to harvest first-party user behavioural data will become increasingly important. This type of data fuels the growth of many businesses and enables them to provide targeted and optimised personalised experiences to their customers. So, owning the ecosystem, means owning that data and is therefore an attractive proposition. ","spans":[]},{"type":"paragraph","text":"There are also many reasons why these apps would now be successful: The adoption of online services is higher than ever, younger generations are embracing services digitally-first without any historic offline affiliations to retailers/banks and consumer behaviour increasingly continues to be driven by convenience.  ","spans":[]},{"type":"paragraph","text":"However, to match the high expectations of consumers, the emphasis needs to be on creating a smaller number of exceptional, seamlessly integrated services rather than a high number of potentially average ones.","spans":[]},{"type":"paragraph","text":"New super apps will likely be developed by the big tech giants with established platforms and user bases and we are already starting to see some movement. PayPal, are rolling out its “super app” in the US and includes several financial related services (e.g., making purchases, redeeming rewards, making charitable donations, peer-to-peer transactions and trading in cryptocurrency) and European fintech giant Revolut started to extend into the travel sector last year by adding travel booking into their platform to challenge the likes of Expedia.","spans":[]},{"type":"heading3","text":"Where is the real opportunity? ","spans":[]},{"type":"paragraph","text":"There is a sense of inevitability that we will see more of these types of apps appear, but the real opportunity for the most businesses is not in the creation of their own but integrating with others. ","spans":[]},{"type":"paragraph","text":"This could come by way of forming partnerships with companies who provide other best-in-class services, that when combined with their own can provide an enhanced experience. A great example of this is the recent announcement by Uber who are planning the creation of a new service, which will enable users (in India initially) to book a taxi through the WhatsApp interface. Whilst both Uber and Meta may have plans for super apps of their own, this agreement is a great illustration of where Uber will provide a more convenient way for consumers to interact with their service with the added benefit for Meta being users will spend more time in WhatsApp.","spans":[]},{"type":"paragraph","text":"However, the primary focus for business should be preparing their services and mobile applications for the future by ensuring the technical architecture is designed and built to be secure, scalable, extensible, modular and performance optimised. For example, considering the use of open APIs, standards and data architecture principles, utilising scalable cloud services and avoiding the use of proprietary frameworks, instead opting for flexible, contemporary, cross-platform, user interface libraries.","spans":[]},{"type":"paragraph","text":"By engineering these technical foundations in the right way, it will minimise ongoing development costs and provide the ability to rapidly adapt and implement new features and services in response to changes to user expectations, business and regulatory requirements and more specifically in this case integrate with super apps of the future.  ","spans":[]},{"type":"paragraph","text":"If you would like to speak to one of our technical consultants on how you could optimise the architecture of your mobile applications, then please drop us a line.","spans":[]}]}}],"_meta":{"uid":"super-apps--where-is-the-real-opportunity"}}},{"article":{"__typename":"PRISMIC_Blog_article","article_type":"Tech","title":[{"type":"heading1","text":"Peer reviews - what good looks like","spans":[{"start":0,"end":35,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"There are any number of tools to analyse code for you, even write it for you. If reducing cognitive complexity, avoiding potential null reference exceptions, and ensuring 80% code coverage from unit tests is the priority, then peer review processes won't be the focus.","spans":[]}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Dale Greenhood","job_title":"Technical Architect","profile_picture":{"dimensions":{"width":600,"height":600},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/d7627f41-af49-4cb0-a0eb-e0d26c0c0b45_MicrosoftTeams-image+%2851%29.png?auto=compress,format"}},"published":"2022-03-01","image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image+%2860%29.png?auto=compress,format&rect=0,326,6240,3507&w=904&h=508"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/dbeff55a17c39028edca48340027221f/ea5de/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.png","srcSet":"/static/dbeff55a17c39028edca48340027221f/6b0e5/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.png 200w,\n/static/dbeff55a17c39028edca48340027221f/a489e/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.png 400w,\n/static/dbeff55a17c39028edca48340027221f/ea5de/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.png 800w,\n/static/dbeff55a17c39028edca48340027221f/9ac91/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.png 904w","srcWebp":"/static/dbeff55a17c39028edca48340027221f/0c129/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.webp","srcSetWebp":"/static/dbeff55a17c39028edca48340027221f/0e93d/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.webp 200w,\n/static/dbeff55a17c39028edca48340027221f/2259f/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.webp 400w,\n/static/dbeff55a17c39028edca48340027221f/0c129/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.webp 800w,\n/static/dbeff55a17c39028edca48340027221f/d8e00/56d1120c-ca30-4422-8043-8ae2d0f48e05_MicrosoftTeams-image%2B%252860%2529.webp 904w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"peer-reviews"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"OpenAI becomes a service","spans":[{"start":0,"end":24,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"OpenAI made headlines last year with the release of GPT-3, a sophisticated piece of AI engineering. It’s not the snappiest name for a product, but unpacking the acronym gives some useful clues about what it does.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"James Hobbs","job_title":"Head of Engineering"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/553cdaec-e463-43f2-b65b-d8b5e7851061_iStock-924555494.jpg?auto=compress,format&rect=0,38,724,407&w=904&h=508"},"article_type":"Tech","published":"2022-01-11","link":{"uid":"openai-becomes-a-service"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/553cdaec-e463-43f2-b65b-d8b5e7851061_iStock-924555494.jpg?auto=compress,format&rect=0,38,724,407&w=904&h=508"},"_meta":{"uid":"openai-becomes-a-service"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Bicep - Flexing our Infrastructure as Code muscle","spans":[{"start":0,"end":49,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Great State have been using Microsoft technologies for over 20 years. In March 2021, a domain specific language for ARM moved out of alpha and immediately came to our attention - Bicep.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Dale Greenhood","job_title":"Technical Architect"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/52df09ce-83ab-46f8-97de-1b2c799cb0e8_colored-portrait-of-funky-young-man-with-showing-bicep-picture-id1227544662.jpg?auto=compress,format&rect=0,0,844,474&w=904&h=508"},"article_type":"Tech","published":"2022-01-07","link":{"uid":"bicep-flexing-our-infrastructure-as-code-muscle"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/52df09ce-83ab-46f8-97de-1b2c799cb0e8_colored-portrait-of-funky-young-man-with-showing-bicep-picture-id1227544662.jpg?auto=compress,format&rect=0,0,844,474&w=904&h=508"},"_meta":{"uid":"bicep-flexing-our-infrastructure-as-code-muscle"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Proxying Legacy Authentication Methods","spans":[{"start":0,"end":38,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Authenticating users in a modern browser-based application against a legacy identity provider can involve juggling technologies from different eras... so how do we manage it? ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Andrew McKaskill","job_title":"Lead Technical Architect"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/4f3b3043-24a2-48fc-970e-f65a7feb8410_iStock-1041476372.jpg?auto=compress,format&rect=0,0,4333,2435&w=904&h=508"},"article_type":"Tech","published":"2022-02-03","link":{"uid":"proxying-legacy-authentication-methods"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/4f3b3043-24a2-48fc-970e-f65a7feb8410_iStock-1041476372.jpg?auto=compress,format&rect=0,0,4333,2435&w=904&h=508"},"_meta":{"uid":"proxying-legacy-authentication-methods"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"These days there are any number of tools to analyse code for you, and in some cases even write it for you. If all you care about is reducing cognitive complexity, avoiding potential null reference exceptions, and ensuring you have 80% code coverage from unit tests (I’m simplifying the job of the code analyser considerably here, but my point remains) then the peer review process isn’t going to be the focus.","spans":[{"start":89,"end":105,"type":"hyperlink","data":{"id":"Yd2slxMAACMA9OBi","type":"blog_article","tags":[],"lang":"en-gb","slug":"openai-becomes-a-service","first_publication_date":"2022-01-11T16:22:09+0000","last_publication_date":"2022-01-31T14:13:03+0000","uid":"openai-becomes-a-service","link_type":"Document","isBroken":false}}]},{"type":"paragraph","text":"There are a bunch of good books about software development that you could read to start writing better code, Clean Code by Robert C. Martin (Uncle Bob) springs to mind. It was first published in 2008 but it is well written, thorough, and still current. It is missing topics like managing asynchronous code, and some languages have moved on so it isn’t relevant for every aspect of every language, but it is general enough to provide the reader with principles that could/should be followed to write good, clean code. Code should be written for humans to be able to read and understand easily, the peer review process allows a person to make a judgement on whether they think the code has met this basic requirement.","spans":[]},{"type":"paragraph","text":"When I am reviewing someone else’s code there are several things I’m looking for. I don’t have a checklist of things that I check for each time, I have just developed a nose for identifying code smells. This could be a case of a bloated method or class, missing error handling, or violation of one of the SOLID principles. What I’m really hoping to achieve is to make sure that any code which is committed to the code base is ‘production ready’.","spans":[]},{"type":"paragraph","text":"The key aims of a peer review are to make sure any new code meets the projects standards (if they exist), my own internal standards of writing good code or a combination of both, all in the aim of maintainable and extensible code. Here is a list of high-level rules that you should follow if reviewing someone else’s work.","spans":[]},{"type":"paragraph","text":"1.     Does this pull request tell me what I should check for?","spans":[]},{"type":"paragraph","text":"2.     Do I understand what the code is doing?","spans":[]},{"type":"paragraph","text":"3.     Does the code do what it is intended to do? This should align with the user story/requirement?","spans":[]},{"type":"paragraph","text":"Let’s break down those 3 questions:","spans":[]},{"type":"paragraph","text":"1.     Does this pull request tell me what I should check for?","spans":[{"start":0,"end":62,"type":"strong"}]},{"type":"paragraph","text":"The first thing I like to see is a good description, one which describes what the code change is meant to do, confirm how the code has been tested, include a screenshot (or two) if it would help the reviewer understand the change, add unit test evidence and results, and advise where the reviewer should start. This isn’t an exhaustive list, I’ve seen lots of good examples of pull request templates, the best ones provide the relevant information to the reviewer in a consistent way.","spans":[]},{"type":"paragraph","text":"As an aside, DevOps and Github, and probably many more PR applications support Markdown, so styling your PR with headings, checkbox lists etc. is easy and a nice way to quickly portray the information you need to a reviewer. You can even create a default template for new pull requests. In DevOps this is done with a .azuredevops folder in the root of your project with a Markdown file called pull_request_template.md inside that folder.","spans":[]},{"type":"paragraph","text":"2.     Do I understand what the code is doing?","spans":[{"start":0,"end":46,"type":"strong"}]},{"type":"paragraph","text":"I’ve worked with lots of different types of developer, the best ones are those who write code for humans. Not every developer is at the same stage in their career, so I ask myself, could an average developer understand what’s going on? This opinion will change throughout the career of the developer but should always be a consideration when reviewing code. Yes, LINQ Lambda expressions are awesome and can reduce the number of lines of code you have to write, but are they always more readable or easy to understand than if they were written in a way that a person can easily read them? This is the most common aspect that I find myself commenting on; it’s very hard to “mark your own homework” so getting a fresh perspective is always good. Making sure the code makes sense is important, it gives confidence that another developer can pick up where the last developer left off.","spans":[]},{"type":"paragraph","text":"3.     Does the code do what it is intended to do? This should align with the user story/requirement?","spans":[{"start":0,"end":101,"type":"strong"}]},{"type":"paragraph","text":"If you’re going to do something, you might as well do it right. Take the time to review all the code, look for something as simple as a spelling mistake in a comment (a personal bug bear of mine), as common as any opportunity to refactor something to increase readability or maintainability, as well as spotting a developer using an insecure encryption algorithm. Compare what you’ve read to the intended change, this is hopefully covered by dev testing and QA but it’s helpful to make sure that the requirement is met.","spans":[]},{"type":"paragraph","text":"If I’m putting my approval on someone else’s work, I’d like them to have some level of confidence that they haven’t missed something obvious. This is a good reason to promote regular commits and pull requests too! Seeing a pull request with 100+ files changes is going to take a large investment from anyone reviewing code, but still, be thorough.","spans":[]},{"type":"paragraph","text":"4.     Be kind/have some standards","spans":[{"start":7,"end":34,"type":"strong"}]},{"type":"paragraph","text":"Granted, this one doesn’t feature on my top 3 list but when you first start getting involved in a peer review process, it’s easy to take review comments negatively. Writing code is subjective so it’s not always a case of someone being ‘right’ but rather an opinion. To remove opinion, I always recommend witing and maintaining coding standards, either for a project or ideally the organisation. Standards are a way to make the review more formal and to lessen friction within a development team.","spans":[]},{"type":"paragraph","text":"Try to make comments helpful and constructive, if a comment needs to be made on code, suggest a better way.","spans":[]},{"type":"paragraph","text":"If someone finds a bug in some code, it doesn’t have to be seen negatively, it’s an opportunity to learn from a mistake and a good way to increase each developers own code writing competency.","spans":[]}]}}],"_meta":{"uid":"peer-reviews"}}}],"content_listing":[{"heading":[{"type":"heading3","text":"Connected apps","spans":[]}],"content":[{"type":"paragraph","text":"We have deep expertise in developing future-facing connected vehicle applications and solutions which can integrate with multiple connected mobility services. Delivering features that improve safety and convenience, and allow remote control, with owners able to send navigation to their vehicle.","spans":[]}]},{"heading":[{"type":"heading3","text":"Federated development","spans":[]}],"content":[{"type":"paragraph","text":"Federated development: We can help implement a federated development process, which allows the rapid onboarding of new technology suppliers. By ensuring harmonious work between existing partners, you get the best value for money and the best results whilst avoiding the pitfalls that can come with using multiple suppliers on one platform.","spans":[]}]},{"heading":[{"type":"heading3","text":"Digital customer experience","spans":[]}],"content":[{"type":"paragraph","text":"Digital customer experience is the new automotive battleground. From showrooms, configurators and e-commerce, to infotainment and connected apps. Today’s consumers have high expectations of every touchpoint which delivers seamless end-to-end processing.","spans":[]}]},{"heading":[{"type":"heading3","text":"Tailored configurators","spans":[]}],"content":[{"type":"paragraph","text":"We create truly interconnected configurators that engage and inform - delivering your key online conversion point. Great configurators reflect your brand and are tailored to your audience needs; they move beyond the transactional to surprise and delight your customers.","spans":[]}]},{"heading":[{"type":"heading3","text":"Business process improvement","spans":[]}],"content":[{"type":"paragraph","text":"We help increase the efficiency of your operations by identifying and analysing your current processes, recognising your successes and where improvements can be made. We can redesign, optimise and implement a system of ongoing refinement, such as the shift of traditional model ownership to rental and car clubs.","spans":[]}]},{"heading":[{"type":"heading3","text":"Financial tools","spans":[]}],"content":[{"type":"paragraph","text":"We develop dynamic core business tools to assist the customer in understanding affordability and finance options within their purchase journeys. 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