{"data":{"prismic":{"case_study":{"_meta":{"lastPublicationDate":"2025-11-28T15:26:17+0000"},"text":[{"type":"paragraph","text":"Transforming passenger experience and driving growth at Bristol Airport","spans":[],"direction":"ltr"}],"title":[{"type":"paragraph","text":"Bristol Airport","spans":[{"start":0,"end":15,"type":"strong"}]}],"landscape_image":{"dimensions":{"width":1280,"height":700},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aSm_DHNYClf9nlbt_BRSHero1.png?auto=format,compress"},"portrait_image":{"dimensions":{"width":626,"height":670},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aSm_DHNYClf9nlbu_BRISMob1.png?auto=format,compress"},"seodescription":[{"type":"paragraph","text":"Helping to create a progressive world-leading airport","spans":[]}],"seotitle":[{"type":"paragraph","text":"Bristol Airport","spans":[]}],"largeDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8285714285714285,"src":"/static/a5c7de234714b54209eaf55080a59e30/ea5de/aSm_DHNYClf9nlbt_BRSHero1.png","srcSet":"/static/a5c7de234714b54209eaf55080a59e30/6b0e5/aSm_DHNYClf9nlbt_BRSHero1.png 200w,\n/static/a5c7de234714b54209eaf55080a59e30/a489e/aSm_DHNYClf9nlbt_BRSHero1.png 400w,\n/static/a5c7de234714b54209eaf55080a59e30/ea5de/aSm_DHNYClf9nlbt_BRSHero1.png 800w,\n/static/a5c7de234714b54209eaf55080a59e30/b36f0/aSm_DHNYClf9nlbt_BRSHero1.png 1200w,\n/static/a5c7de234714b54209eaf55080a59e30/ac2a7/aSm_DHNYClf9nlbt_BRSHero1.png 1280w","srcWebp":"/static/a5c7de234714b54209eaf55080a59e30/0c129/aSm_DHNYClf9nlbt_BRSHero1.webp","srcSetWebp":"/static/a5c7de234714b54209eaf55080a59e30/0e93d/aSm_DHNYClf9nlbt_BRSHero1.webp 200w,\n/static/a5c7de234714b54209eaf55080a59e30/2259f/aSm_DHNYClf9nlbt_BRSHero1.webp 400w,\n/static/a5c7de234714b54209eaf55080a59e30/0c129/aSm_DHNYClf9nlbt_BRSHero1.webp 800w,\n/static/a5c7de234714b54209eaf55080a59e30/45222/aSm_DHNYClf9nlbt_BRSHero1.webp 1200w,\n/static/a5c7de234714b54209eaf55080a59e30/80f20/aSm_DHNYClf9nlbt_BRSHero1.webp 1280w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"smallDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":0.9343283582089552,"src":"/static/508dbbe5bd5b5c318bb1a8c9710825e9/114b5/aSm_DHNYClf9nlbu_BRISMob1.png","srcSet":"/static/508dbbe5bd5b5c318bb1a8c9710825e9/6b0e5/aSm_DHNYClf9nlbu_BRISMob1.png 200w,\n/static/508dbbe5bd5b5c318bb1a8c9710825e9/a489e/aSm_DHNYClf9nlbu_BRISMob1.png 400w,\n/static/508dbbe5bd5b5c318bb1a8c9710825e9/114b5/aSm_DHNYClf9nlbu_BRISMob1.png 626w","srcWebp":"/static/508dbbe5bd5b5c318bb1a8c9710825e9/a5e78/aSm_DHNYClf9nlbu_BRISMob1.webp","srcSetWebp":"/static/508dbbe5bd5b5c318bb1a8c9710825e9/0e93d/aSm_DHNYClf9nlbu_BRISMob1.webp 200w,\n/static/508dbbe5bd5b5c318bb1a8c9710825e9/2259f/aSm_DHNYClf9nlbu_BRISMob1.webp 400w,\n/static/508dbbe5bd5b5c318bb1a8c9710825e9/a5e78/aSm_DHNYClf9nlbu_BRISMob1.webp 626w","sizes":"(max-width: 626px) 100vw, 626px","presentationWidth":626}}},"body":[{"__typename":"PRISMIC_Case_studyBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Each year, over ten million passengers pass through Bristol Airport – one of the UK’s fasting growing airports. To meet rising demand, the airport is expanding, making digital transformation essential. The website, once a simple information hub, had become critical infrastructure driving its largest revenue stream - car parking - enabling recruitment and serving as a vital resource for the local community and media.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Bristol Airport needed more than a website refresh. It needed a scalable platform to enhance passenger experience, drive revenue and reduce operational costs. Having worked with the airport for over a decade, this was our third website iteration - an opportunity to refine key user journeys, implement modern development techniques and update the digital brand, all while achieving significant cost savings through migration to a more flexible and cost-effective CMS.","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Case_studyBodyFull_width_image","type":"full_width_image","primary":{"caption":null,"full_width_image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.png?auto=format,compress"},"full_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/63758da741168ae08ea8495aa210d2b8/ea5de/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.png","srcSet":"/static/63758da741168ae08ea8495aa210d2b8/6b0e5/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.png 200w,\n/static/63758da741168ae08ea8495aa210d2b8/a489e/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.png 400w,\n/static/63758da741168ae08ea8495aa210d2b8/ea5de/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.png 800w,\n/static/63758da741168ae08ea8495aa210d2b8/b36f0/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.png 1200w,\n/static/63758da741168ae08ea8495aa210d2b8/cfd9e/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.png 1600w","srcWebp":"/static/63758da741168ae08ea8495aa210d2b8/0c129/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.webp","srcSetWebp":"/static/63758da741168ae08ea8495aa210d2b8/0e93d/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.webp 200w,\n/static/63758da741168ae08ea8495aa210d2b8/2259f/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.webp 400w,\n/static/63758da741168ae08ea8495aa210d2b8/0c129/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.webp 800w,\n/static/63758da741168ae08ea8495aa210d2b8/45222/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.webp 1200w,\n/static/63758da741168ae08ea8495aa210d2b8/1f191/aGfHd3fc4bHWjDmv_BRSWEBSITE1600x900.webp 1600w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}}}},{"__typename":"PRISMIC_Case_studyBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Improving conversions was a key strategic pillar. The site needed to make booking parking, checking live flight information and finding travel inspiration effortless. A mobile-first approach ensured seamless access across devices, catering to the growing number of users booking through their phones. Features like Trip Finder, real-time flight updates and a streamlined parking and hospitality experience removed friction from the passenger journey, making every interaction with the airport smoother and more intuitive.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"As part of Critical National Infrastructure, security and resilience were paramount. We adopted an infrastructure-as-code approach to enable rapid creation of new environments. Cloudflare and Azure Single Sign-On strengthened security, while technical SEO ensured no drop in organic search traffic post-launch.","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Case_studyBodyFull_width_image","type":"full_width_image","primary":{"caption":null,"full_width_image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.png?auto=format,compress"},"full_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/debd340cf13c486e64d805c6b97a67b5/ea5de/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.png","srcSet":"/static/debd340cf13c486e64d805c6b97a67b5/6b0e5/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.png 200w,\n/static/debd340cf13c486e64d805c6b97a67b5/a489e/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.png 400w,\n/static/debd340cf13c486e64d805c6b97a67b5/ea5de/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.png 800w,\n/static/debd340cf13c486e64d805c6b97a67b5/b36f0/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.png 1200w,\n/static/debd340cf13c486e64d805c6b97a67b5/cfd9e/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.png 1600w","srcWebp":"/static/debd340cf13c486e64d805c6b97a67b5/0c129/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.webp","srcSetWebp":"/static/debd340cf13c486e64d805c6b97a67b5/0e93d/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.webp 200w,\n/static/debd340cf13c486e64d805c6b97a67b5/2259f/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.webp 400w,\n/static/debd340cf13c486e64d805c6b97a67b5/0c129/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.webp 800w,\n/static/debd340cf13c486e64d805c6b97a67b5/45222/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.webp 1200w,\n/static/debd340cf13c486e64d805c6b97a67b5/1f191/aGfmS3fc4bHWjD8N_BRSSCREENSHOTS1600x900-1-.webp 1600w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}}}},{"__typename":"PRISMIC_Case_studyBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"The results were immediate. Parking conversion rates rose by 119%, ecommerce transactions increased by 146%, and bounce rates dropped by 9%. The site has become a revenue-generating platform - simplifying travel for passengers while future-proofing Bristol Airport’s continued expansion.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"With ongoing managed service support and a new programme of Conversion Rate Optimisation, the website continues to evolve. Bristol Airport now has a digital platform that doesn’t just meet today’s needs - it’s built for the future.","spans":[],"direction":"ltr"}]}}],"relatedCaseStudies":[{"case_study":{"__typename":"PRISMIC_Case_study","intro_text":[{"type":"paragraph","text":"Taking passengers on a sustainability journey 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largeDeviceImage: landscape_imageSharp {\n          childImageSharp {\n            ...prismicGatsbyImageSharp\n          }\n        }\n        smallDeviceImage: portrait_imageSharp {\n          childImageSharp {\n            ...prismicGatsbyImageSharp\n          }\n        }\n        body {\n          ... on PRISMIC_Case_studyBodyQuote {\n            type\n            primary {\n              text\n              author {\n                ... on PRISMIC_Person {\n                  name\n                  job_title\n                  profile_picture\n                }\n              }\n            }\n          }\n          ... on PRISMIC_Case_studyBodyText {\n            type\n            primary {\n              text\n            }\n          }\n          ... on PRISMIC_Case_studyBodyVideo_embed {\n              type\n              primary {\n                vimeo_id\n              }\n            }\n          ... on PRISMIC_Case_studyBodyFull_width_image {\n            type\n            primary {\n              caption\n              full_width_image\n              full_width_imageSharp {\n                childImageSharp {\n                  ...prismicGatsbyImageSharp\n                }\n              }\n            }\n          }\n          ... on PRISMIC_Case_studyBodyFigure_block {\n            type\n            fields {\n              figure\n              label\n            }\n          }\n        }\n        relatedCaseStudies: related_case_studies {\n          case_study {\n            ... on PRISMIC_Case_study {\n              ...prismicCaseStudyCardNoTitle\n            }\n          }\n        }\n      }\n    }\n  }\n","id":"XYojyhIAACIAZgGs","lang":"en-gb","uid":"transforming-passenger-experience-and-driving-growth-at-bristol-airport","alternateLanguages":[]}}