{"data":{"prismic":{"allBlog_pages":{"edges":[{"node":{"heading":[{"type":"heading1","text":"Keep up with the latest news and expert opinion from us all at Great State","spans":[{"start":33,"end":47,"type":"strong"}]}],"seodescription":[{"type":"paragraph","text":"Keep up to date with our latest thinking and news from Great State and in the wider digital landscape","spans":[]}],"seotitle":[{"type":"paragraph","text":"Blog","spans":[]}]}}]},"allBlog_articles":{"edges":[{"node":{"article_type":"News","title":[{"type":"heading1","text":"Behind the craft: creating the gold standard for Longleat","spans":[{"start":31,"end":44,"type":"strong"},{"start":49,"end":57,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We transformed Longleat’s digital experience into an immersive, award-winning journey grounded in real insight and bold craft. Learn about how we did this.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Matt Powell","job_title":"Creative Director","profile_picture":null},"published":"2025-12-04","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aTFVx3NYClf9nzp3_LONGLEATBTS.png?auto=format,compress"},"programming_language":"","singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/6ae943a691b7b59274ce75e0c8cc8863/ea5de/aTFVx3NYClf9nzp3_LONGLEATBTS.png","srcSet":"/static/6ae943a691b7b59274ce75e0c8cc8863/6b0e5/aTFVx3NYClf9nzp3_LONGLEATBTS.png 200w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/a489e/aTFVx3NYClf9nzp3_LONGLEATBTS.png 400w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/ea5de/aTFVx3NYClf9nzp3_LONGLEATBTS.png 800w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/b36f0/aTFVx3NYClf9nzp3_LONGLEATBTS.png 1200w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/cfd9e/aTFVx3NYClf9nzp3_LONGLEATBTS.png 1600w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/96abc/aTFVx3NYClf9nzp3_LONGLEATBTS.png 1808w","srcWebp":"/static/6ae943a691b7b59274ce75e0c8cc8863/0c129/aTFVx3NYClf9nzp3_LONGLEATBTS.webp","srcSetWebp":"/static/6ae943a691b7b59274ce75e0c8cc8863/0e93d/aTFVx3NYClf9nzp3_LONGLEATBTS.webp 200w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/2259f/aTFVx3NYClf9nzp3_LONGLEATBTS.webp 400w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/0c129/aTFVx3NYClf9nzp3_LONGLEATBTS.webp 800w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/45222/aTFVx3NYClf9nzp3_LONGLEATBTS.webp 1200w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/1f191/aTFVx3NYClf9nzp3_LONGLEATBTS.webp 1600w,\n/static/6ae943a691b7b59274ce75e0c8cc8863/70720/aTFVx3NYClf9nzp3_LONGLEATBTS.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"behind-the-craft-creating-the-gold-standard-for-longleat"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and Longleat Safari Park","spans":[{"start":4,"end":19,"type":"strong"},{"start":35,"end":55,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Longleat has selected us as their strategic digital partner! We're going to create an immersive digital experience as unique as a day out at their world-famous park. Read more here. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg?auto=format,compress"},"article_type":"News","published":"2024-12-17","link":{"uid":"new-collaboration-great-state-and-longleat"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-longleat"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Introducing the Great Wrap Up","spans":[{"start":16,"end":29,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We're launching a jacket donation drive to help keep Bristol’s homeless warm this winter. 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Click here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Amy Matthews","job_title":"Senior Copywriter"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aWEv-QIvOtkhBO0u_ContentDesign.png?auto=format,compress"},"article_type":"Opinion","published":"2025-12-05","link":{"uid":"you-talking-to-me-personalisation-in-practice"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aWEv-QIvOtkhBO0u_ContentDesign.png?auto=format,compress"},"_meta":{"uid":"you-talking-to-me-personalisation-in-practice"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"We’ve managed to win gold in the Digital Design / UI category of the BIMAs two years running: in 2024 for the Royal Navy and in 2025 for Longleat. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"With projects of this size often taking many months to evolve from discovery to launch (even longer if you include the process of winning the work), there is rarely any time to ease off.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We wanted to understand more of what it takes to repeat the success, so we caught up with our Creative Director, Matt Powell, to gain some insights into Longleat and how Great State carry the winning mindset from one brief to the next.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This is the story behind the craft – over to you Matt.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"heading2","text":"A legendary day out, a modest website","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Longleat is exactly the kind of brand we love working with; rich legacy, huge emotional equity, and a physical experience visitors remember for years. But digitally, it was underselling itself. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"A day at Longleat can include a visit to the stately home, drive-through safari, boat trip, maze and up-close animal encounters – all wrapped in unique history and pioneering personality. In the real world it is the ‘OG’ of safari parks on a grand scale. In the digital world however, it looked and acted like a mid-size attraction. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The website’s typography, image scale and colour palette subliminally suggested to users that this was ordinary, not extraordinary. Add in complex ticket offering (with the festival of light, VIP experiences and special events) plus a series of frustrating usability issues, and the digital experience was creating hesitancy right where Longleat needed confidence most: at checkout. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The job was clear: bring the magic of a day out into the online experience, and you will convert considerers into visitors.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Getting under the skin of Longleat","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We didn’t start in creative tools. We started on foot. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The team walked the estate, talked to everyone from lemur keepers to the sweet shop manager, and listened to visitors as they came off rides and out of cafés. The way people described their day, “phenomenal”, “unforgettable”, “legendary”, became our emotional benchmark. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We then spoke to customers to understand the digital friction: ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Confusion about what’s included in the ticket.","spans":[],"direction":"ltr"},{"type":"list-item","text":"Uncertainty about whether it’s a full day out.","spans":[],"direction":"ltr"},{"type":"list-item","text":"A gap in expectation between price and perceived value.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"At the same time, we worked closely with our engineering team. While they focused on a new, bulletproof headless stack, the creative team focused on a digital brand and experience that could genuinely convert and delight. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Only once we understood the human reality – the stories, the doubts, the excitement – did we start shaping the proposition. ","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aTFXF3NYClf9nzqx_LongleatBTS2.png?auto=format,compress"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/bbfa4102dcf2a7a774499845171a7547/ac2a7/aTFXF3NYClf9nzqx_LongleatBTS2.png","srcSet":"/static/bbfa4102dcf2a7a774499845171a7547/2f903/aTFXF3NYClf9nzqx_LongleatBTS2.png 320w,\n/static/bbfa4102dcf2a7a774499845171a7547/96d29/aTFXF3NYClf9nzqx_LongleatBTS2.png 640w,\n/static/bbfa4102dcf2a7a774499845171a7547/ac2a7/aTFXF3NYClf9nzqx_LongleatBTS2.png 1280w,\n/static/bbfa4102dcf2a7a774499845171a7547/cfd9e/aTFXF3NYClf9nzqx_LongleatBTS2.png 1600w","srcWebp":"/static/bbfa4102dcf2a7a774499845171a7547/80f20/aTFXF3NYClf9nzqx_LongleatBTS2.webp","srcSetWebp":"/static/bbfa4102dcf2a7a774499845171a7547/c172f/aTFXF3NYClf9nzqx_LongleatBTS2.webp 320w,\n/static/bbfa4102dcf2a7a774499845171a7547/c03cf/aTFXF3NYClf9nzqx_LongleatBTS2.webp 640w,\n/static/bbfa4102dcf2a7a774499845171a7547/80f20/aTFXF3NYClf9nzqx_LongleatBTS2.webp 1280w,\n/static/bbfa4102dcf2a7a774499845171a7547/1f191/aTFXF3NYClf9nzqx_LongleatBTS2.webp 1600w","sizes":"(max-width: 1280px) 100vw, 1280px","presentationWidth":1280}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"heading2","text":"Introducing \"The Home of...\"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Longleat is the pioneer of safari parks, though in the digital world original can risk sounding old-fashioned. ","spans":[{"start":69,"end":77,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Our creative proposition, “The Home of…”, was designed to reclaim that status with confidence and scale. It does three important jobs.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"First, it reasserts authority. Longleat isn’t just a place with animal. It’s The Home of… Big Adventures; Close Encounters; Loveable Characters. A host, not a commodity. Next, it organises complexity as these three pillars gives structure to the multi-layered offer. Every piece of content has a natural home. And finally, it unlocks Longleat’s treasure trove of content. It was a proposition that could power an end-to-end customer journey, not just a homepage. ","spans":[{"start":46,"end":51,"type":"em"}],"direction":"ltr"},{"type":"heading2","text":"A visual language as big as the day out ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"With the proposition locked, we turned to the craft. Key to this was how Big Adventures, Close Encounters and Loveable Characters could be brought to life in the look and feel. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our first step was to establish some of the fundamental building blocks like colour and font. Our pitch visuals bore an uncanny similarity to a colour palette Longleat themselves were developing in-house, so we were able to get on the same wavelength instantly.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Deep greens and rich purples were paired with peaches and bright oranges, reflecting how Longleat is at once both a stately home and an amazing day out for children of all ages. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Typography followed this pattern. Nib, a modern serif based on stone-cut lettering, was paired with Hoss, an expressive sans with big personality. Used together, they gave us the same uniqueness you feel in the grounds: noble but playful, confident but welcoming. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Crucially, this collaboration ensured that the digital experience carried seamlessly through to signage, maps and menus – so the journey from screen to estate feels continuous and seamless – the same standard you’d expect from major attraction brands like Disney.","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":1920,"height":1080},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aTF_unNYClf9n0m-_Frame26.png?auto=format,compress"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/cf2537f441a53e84fbe326cb9156c78d/ac2a7/aTF_unNYClf9n0m-_Frame26.png","srcSet":"/static/cf2537f441a53e84fbe326cb9156c78d/2f903/aTF_unNYClf9n0m-_Frame26.png 320w,\n/static/cf2537f441a53e84fbe326cb9156c78d/96d29/aTF_unNYClf9n0m-_Frame26.png 640w,\n/static/cf2537f441a53e84fbe326cb9156c78d/ac2a7/aTF_unNYClf9n0m-_Frame26.png 1280w,\n/static/cf2537f441a53e84fbe326cb9156c78d/a3403/aTF_unNYClf9n0m-_Frame26.png 1920w","srcWebp":"/static/cf2537f441a53e84fbe326cb9156c78d/80f20/aTF_unNYClf9n0m-_Frame26.webp","srcSetWebp":"/static/cf2537f441a53e84fbe326cb9156c78d/c172f/aTF_unNYClf9n0m-_Frame26.webp 320w,\n/static/cf2537f441a53e84fbe326cb9156c78d/c03cf/aTF_unNYClf9n0m-_Frame26.webp 640w,\n/static/cf2537f441a53e84fbe326cb9156c78d/80f20/aTF_unNYClf9n0m-_Frame26.webp 1280w,\n/static/cf2537f441a53e84fbe326cb9156c78d/14e3c/aTF_unNYClf9n0m-_Frame26.webp 1920w","sizes":"(max-width: 1280px) 100vw, 1280px","presentationWidth":1280}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"heading2","text":"Getting closer through imagery and motion","spans":[],"direction":"ltr"},{"type":"paragraph","text":"User testing confirmed what we suspected: images are king, and the lion is the king of content. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We centred the experience around intimate, expressive animal photography. Close-ups that show personality and curiosity, not just stock creature images. This does real work: it differentiates Longleat from a traditional zoo, gets pulses racing, and reassures visitors about animal welfare.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We also drew a hard line on artificiality. For this brand, AI-enhanced imagery tanked trust. So, the new experience is proudly, deliberately real. Every whisker and paw print is from the park itself. We then framed the pages with jungle foliage – not only another feature we noticed when walking the park, but it also lent an additional sense of exploration, discovery and adventure to every page. ","spans":[{"start":91,"end":92,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"To mirror how people consume content nowadays, we advocated short-form video stories for the experience. Styled like social media, they show behind-the-scenes care, conservation work and staff personalities – while being efficient to produce and easy to reuse across channels.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Characters that move with you","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The magic needed to land instantly on the homepage. A dynamic masthead welcomes visitors to “The Home of…” their next big adventure, backed by immersive visuals that hint at the breadth of the day it offers. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Scroll, and animated animals of some of Longleat’s cheekiest residents pop up – meerkats peeking through foliage, lemurs hanging from branches – lightly guiding users deeper into the site. There aren’t throwaway flourishes; they anchor navigation, soften key decisions and keep the experience feeling alive right through to checkout.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Craft that converts","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Great UI isn’t just about looking good. It’s about reducing cognitive load and building trust at the exact moments people are most likely to switch off. So, we had to think smart. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We introduced: ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Day planner: A simple, visual planner shows everything included in a standard ticket, replacing confusion with a satisfying sense of a full, memory-packed day. ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Social proof and stories: Visitor quotes, staff spotlights and unforgettable moments are placed where they can nudge behaviour – not just at the bottom of the page where they’re easy to ignore. ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Clearer ticketing: Visual differentiation between ticket options helps families choose quickly and confidently, rather than wonder what they might be missing. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Behind the scenes, the new headless architecture gives Longleat a long-term platform for experimentation and optimisation – and resilience where it really matters.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Heritage brands welcome digital-first visitors","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Longleat is the kind of opportunity that excites us - a cherished brand with enduring relevance, held back only by an outdated digital experience.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"By grounding our craft in real human insight, re-framing the story around “The Home of…”, and obsessing over every detail – from type weight to image crop to the colour of a button – we’ve helped Longleat show up online with the confidence it’s always had offline. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The result? A digital experience that finally feels worthy of the day out itself – and a BIMA gold to prove that thoughtful, visitor-centred craft still matters.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Why not check out the website in action? We can’t promise you won’t end up treating yourself to a day out though: https://www.longleat.co.uk/.  And, if you’re a brand wrestling with a not-so-legendary website, we’d love to talk. Reach out to us on hello@greatstate.co.","spans":[{"start":114,"end":141,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.longleat.co.uk/","target":"_blank"}},{"start":248,"end":267,"type":"hyperlink","data":{"link_type":"Web","url":"mailto:hello@greatstate.co","target":"_blank"}}],"direction":"ltr"}]}}],"_meta":{"uid":"behind-the-craft-creating-the-gold-standard-for-longleat"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"Introducing the Great Wrap Up","spans":[{"start":16,"end":29,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We're launching a jacket donation drive to help keep Bristol’s homeless warm this winter. Got a jacket gathering dust? 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Click here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Amy Matthews","job_title":"Senior Copywriter"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aWEv-QIvOtkhBO0u_ContentDesign.png?auto=format,compress"},"article_type":"Opinion","published":"2025-12-05","link":{"uid":"you-talking-to-me-personalisation-in-practice"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aWEv-QIvOtkhBO0u_ContentDesign.png?auto=format,compress"},"_meta":{"uid":"you-talking-to-me-personalisation-in-practice"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Turning research into action: a Great Experiment with the RNLI","spans":[{"start":8,"end":16,"type":"strong"},{"start":22,"end":28,"type":"strong"},{"start":32,"end":48,"type":"strong"},{"start":58,"end":62,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We ran a Great Experiment with the RNLI, turning research into bold, creative ideas and getting teams collaborating in new ways. 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The daylight’s disappearing, the morning frost scraper has become a permanent fixture in your hand, and I’m A Celeb is back on our screens. For many of us, it’s the unofficial signal that the festive season is here.","spans":[{"start":127,"end":138,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"But for people sleeping rough in Bristol, the colder months bring something far more serious: long nights, tough conditions, and the daily worry of how to stay warm.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This year, we’re on a mission to warm up Bristol before the festive season takes over – one jacket at a time.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Teaming up with BOSH","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’ve joined forces with BOSH (Bristol Outreach Services for the Homeless), a community service quietly doing incredible work across the city.","spans":[{"start":25,"end":74,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.bosh.org.uk/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"They’re a vital hub for rough sleepers and those who are vulnerably housed – they supply the food, daily essentials, and warm clothing that become a lifeline once harsh temperatures roll in.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Warm jackets and coats are always at the top of the wish list. BOSH hands them out every night, and they disappear almost as quickly as they arrive.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Launching the Great Wrap Up","spans":[],"direction":"ltr"},{"type":"paragraph","text":"To support BOSH, we’re launching a jacket donation drive with Runway East Bristol Bridge – a home to over 30 of start-ups and businesses, including us! It’s the perfect spot to rally Bristol’s community spirit and encourage people to confront the ‘I’ll wear it again one day’ section of their wardrobe.","spans":[{"start":62,"end":88,"type":"hyperlink","data":{"link_type":"Web","url":"https://runwayea.st/office-spaces-locations/bristol-bridge","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"Let’s be real. We all have a jacket that’s been shunted to the depths of your wardrobe, gathering dust like no tomorrow. Maybe it was an impulse buy. Maybe it’s so last season. Either way, it could be doing something meaningful: keeping someone warm, safe and comfortable through the coldest months of the year.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’ll be collecting, checking, and delivering every coat directly to BOSH. Straight from your hands to someone who needs it.","spans":[],"direction":"ltr"},{"type":"heading2","text":"What we're looking for","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re keeping things simple…","spans":[],"direction":"ltr"},{"type":"list-item","text":"Warm jackets, jumpers and hats, in a good, wearable condition","spans":[],"direction":"ltr"},{"type":"list-item","text":"Adult sizes of any kind","spans":[],"direction":"ltr"},{"type":"list-item","text":"Thicker the better","spans":[],"direction":"ltr"},{"type":"heading2","text":"How to donate","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Drop-off your location to the reception at Runway East Bristol Bridge (BS1 6AA) from 24th November to the 17th December.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you’ve got any questions, or want to coordinate a bulk drop-off, contact us at: hello@greatstate.co","spans":[{"start":83,"end":102,"type":"hyperlink","data":{"link_type":"Web","url":"mailto:hello@greatstate.co","target":"_blank"}}],"direction":"ltr"},{"type":"heading2","text":"A small gesture goes a long way","spans":[],"direction":"ltr"},{"type":"paragraph","text":"One jacket. One drop-off. One act of generosity that can change a night.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Let’s warm up Bristol this winter, together.","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"introducing-the-great-wrap-up"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"Turning research into action: a Great Experiment with the RNLI","spans":[{"start":8,"end":16,"type":"strong"},{"start":22,"end":28,"type":"strong"},{"start":32,"end":48,"type":"strong"},{"start":58,"end":62,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We ran a Great Experiment with the RNLI, turning research into bold, creative ideas and getting teams collaborating in new ways. Find out about what we got up to.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Jade Lovell","job_title":"Account Director","profile_picture":null},"published":"2025-09-30","image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aNUa155xUNkB1GIR_RNLIblogimage.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/db996e3b480610c3022ce8d888da4188/ea5de/aNUa155xUNkB1GIR_RNLIblogimage.png","srcSet":"/static/db996e3b480610c3022ce8d888da4188/6b0e5/aNUa155xUNkB1GIR_RNLIblogimage.png 200w,\n/static/db996e3b480610c3022ce8d888da4188/a489e/aNUa155xUNkB1GIR_RNLIblogimage.png 400w,\n/static/db996e3b480610c3022ce8d888da4188/ea5de/aNUa155xUNkB1GIR_RNLIblogimage.png 800w,\n/static/db996e3b480610c3022ce8d888da4188/b36f0/aNUa155xUNkB1GIR_RNLIblogimage.png 1200w,\n/static/db996e3b480610c3022ce8d888da4188/cfd9e/aNUa155xUNkB1GIR_RNLIblogimage.png 1600w","srcWebp":"/static/db996e3b480610c3022ce8d888da4188/0c129/aNUa155xUNkB1GIR_RNLIblogimage.webp","srcSetWebp":"/static/db996e3b480610c3022ce8d888da4188/0e93d/aNUa155xUNkB1GIR_RNLIblogimage.webp 200w,\n/static/db996e3b480610c3022ce8d888da4188/2259f/aNUa155xUNkB1GIR_RNLIblogimage.webp 400w,\n/static/db996e3b480610c3022ce8d888da4188/0c129/aNUa155xUNkB1GIR_RNLIblogimage.webp 800w,\n/static/db996e3b480610c3022ce8d888da4188/45222/aNUa155xUNkB1GIR_RNLIblogimage.webp 1200w,\n/static/db996e3b480610c3022ce8d888da4188/1f191/aNUa155xUNkB1GIR_RNLIblogimage.webp 1600w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"turning-research-into-action-a-great-experiment-with-the-rnli"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and the RNLI","spans":[{"start":4,"end":17,"type":"strong"},{"start":19,"end":30,"type":"strong"},{"start":38,"end":43,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"It's with great pride we can announce that the Royal National Lifeboat Institution (RNLI) has appointed us as their new strategic digital agency at an exciting time in their 200 year history! Read more here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"article_type":"News","published":"2024-10-31","link":{"uid":"new-collaboration-great-state-and-the-rnli"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-the-rnli"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Loyalty By Design | How To Build Digital Experiences Gen Z Choose To Return To","spans":[{"start":0,"end":17,"type":"strong"},{"start":53,"end":58,"type":"strong"},{"start":69,"end":75,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"The latest phase in our Gen Z insight programme has landed. This time, we've cracked the Gen Z loyalty code. The answer? They aren't loyal to brands, they're loyal to experiences.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1807,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png?auto=format,compress"},"article_type":"Reports","published":"2025-09-10","link":{"uid":"loyalty-by-design-gen-z-report"},"image":{"dimensions":{"width":1807,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png?auto=format,compress"},"_meta":{"uid":"loyalty-by-design-gen-z-report"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Great People: Introducing Daniel Vincent","spans":[{"start":6,"end":14,"type":"strong"},{"start":26,"end":40,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Daniel Vincent, Digital Strategist at Great State, is our resident deep thinker. Curious to know what's on his mind? Take a look...","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png?auto=format,compress"},"article_type":"News","published":"2025-09-24","link":{"uid":"great-people-introducing-daniel-vincent"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png?auto=format,compress"},"_meta":{"uid":"great-people-introducing-daniel-vincent"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Research and insight are vital in almost every organisation. Teams commission surveys, run focus groups, crunch data, and produce reports packed with valuable findings.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"But here’s the catch: too often, those insights never turn into action. They sit in shared drives, presented at company meetings and then quietly vanish. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Why? ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Teams are busy with day-to-day tasks ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Departments operate in silos, chasing their own KPIs ","spans":[],"direction":"ltr"},{"type":"list-item","text":"And “creativity” is seen as someone else’s job  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The result? Opportunities slip through the cracks. Ideas that could spark change never surface. Research investments go underused. And the organisation moves forward without tapping into what it already knows. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"That’s where Great Experiments comes in.  ","spans":[{"start":13,"end":30,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"At Great State, we believe insight should be a springboard for action, not a static report. That’s why we developed Great Experiments. It’s an opportunity for us to break from routine and work together with clients, or each other, in new ways.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Whatever we do, the intention is to break silos, unlock creativity and bring teams together to focus on bold, innovative, user-first ideas.","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aNUbdZ5xUNkB1GI6_RNLIblogimage2.png?auto=format,compress"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/61aeb7901485652f8744253587a48ec2/ac2a7/aNUbdZ5xUNkB1GI6_RNLIblogimage2.png","srcSet":"/static/61aeb7901485652f8744253587a48ec2/2f903/aNUbdZ5xUNkB1GI6_RNLIblogimage2.png 320w,\n/static/61aeb7901485652f8744253587a48ec2/96d29/aNUbdZ5xUNkB1GI6_RNLIblogimage2.png 640w,\n/static/61aeb7901485652f8744253587a48ec2/ac2a7/aNUbdZ5xUNkB1GI6_RNLIblogimage2.png 1280w,\n/static/61aeb7901485652f8744253587a48ec2/cfd9e/aNUbdZ5xUNkB1GI6_RNLIblogimage2.png 1600w","srcWebp":"/static/61aeb7901485652f8744253587a48ec2/80f20/aNUbdZ5xUNkB1GI6_RNLIblogimage2.webp","srcSetWebp":"/static/61aeb7901485652f8744253587a48ec2/c172f/aNUbdZ5xUNkB1GI6_RNLIblogimage2.webp 320w,\n/static/61aeb7901485652f8744253587a48ec2/c03cf/aNUbdZ5xUNkB1GI6_RNLIblogimage2.webp 640w,\n/static/61aeb7901485652f8744253587a48ec2/80f20/aNUbdZ5xUNkB1GI6_RNLIblogimage2.webp 1280w,\n/static/61aeb7901485652f8744253587a48ec2/1f191/aNUbdZ5xUNkB1GI6_RNLIblogimage2.webp 1600w","sizes":"(max-width: 1280px) 100vw, 1280px","presentationWidth":1280}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"heading2","text":"Going with the flow","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Recently we partnered with our clients at the RNLI to run a Great Experiment focused on one crucial theme: how to improve water safety to awareness to the general public.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The RNLI already had research that highlighted key behavioural challenges around how people interact with water. But like so many organisations they wanted to find ways to make that insight make tangible impact – to spark ideas that could save lives. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our goal? Actionable insight. Big ideas. Bold thinking. Real collaboration.","spans":[{"start":10,"end":75,"type":"em"}],"direction":"ltr"},{"type":"heading2","text":"Getting moving","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We started by bringing together RNLI’s research with our own desk research to frame a set of problem statements. From these, groups were assigned one of eight focus areas. For example, one problem statement highlighted that men are more likely to drown than women.   ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Each problem statement was supported by: ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Supporting statistics – for instance, 82% of accidental drowning victims in the UK are men, often linked to overconfidence.  ","spans":[],"direction":"ltr"},{"type":"list-item","text":"“How might we...” opportunity statements – in this case, reframing the issue as “How might we challenge men's overconfidence and peer pressure around water?” ","spans":[],"direction":"ltr"},{"type":"list-item","text":"A few creative sparks to flicker new thinking. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Then we mixed up our experts, shaking up team structures to make sure that there was a broad range of skill sets and points of view at the table. Digital, social, data, UX, marketing, creative, and even water safety and weather experts formed teams to pick their challenge.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Their brief: define the audience, clarify the message, and generate ideas that are bold, relevant and doable.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"But where to start? Our main role on the day was act as the facilitators, unlocking the untapped potential already lying in wait around the room. We had a few tricks up our sleeves to get the ideas flowing and the momentum accelerating: ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Structured ideation session designed to avoid group think and amplify the quieter voices in the room.","spans":[],"direction":"ltr"},{"type":"list-item","text":"Creative thinking tools and prompts, like showcasing successful campaigns that generated millions of views or thousands of donations. ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Demonstrations of AI powered tools (like Figma Create) to visualise ideas fast and with flair.","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aNUb3J5xUNkB1GJe_RNLIblogimage3.png?auto=format,compress"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/7a3bdb9240838c02332d151595c5895e/ac2a7/aNUb3J5xUNkB1GJe_RNLIblogimage3.png","srcSet":"/static/7a3bdb9240838c02332d151595c5895e/2f903/aNUb3J5xUNkB1GJe_RNLIblogimage3.png 320w,\n/static/7a3bdb9240838c02332d151595c5895e/96d29/aNUb3J5xUNkB1GJe_RNLIblogimage3.png 640w,\n/static/7a3bdb9240838c02332d151595c5895e/ac2a7/aNUb3J5xUNkB1GJe_RNLIblogimage3.png 1280w,\n/static/7a3bdb9240838c02332d151595c5895e/cfd9e/aNUb3J5xUNkB1GJe_RNLIblogimage3.png 1600w","srcWebp":"/static/7a3bdb9240838c02332d151595c5895e/80f20/aNUb3J5xUNkB1GJe_RNLIblogimage3.webp","srcSetWebp":"/static/7a3bdb9240838c02332d151595c5895e/c172f/aNUb3J5xUNkB1GJe_RNLIblogimage3.webp 320w,\n/static/7a3bdb9240838c02332d151595c5895e/c03cf/aNUb3J5xUNkB1GJe_RNLIblogimage3.webp 640w,\n/static/7a3bdb9240838c02332d151595c5895e/80f20/aNUb3J5xUNkB1GJe_RNLIblogimage3.webp 1280w,\n/static/7a3bdb9240838c02332d151595c5895e/1f191/aNUb3J5xUNkB1GJe_RNLIblogimage3.webp 1600w","sizes":"(max-width: 1280px) 100vw, 1280px","presentationWidth":1280}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"heading2","text":"What we learned","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Turns out, the format worked brilliantly. Teams rapidly iterated on campaign concepts, delivering their message through everything from TV to towels, constantly refining their approach and challenging their own ideas before presenting to the group at day's end. It reminded me why I love working at pace - a bit like a hackathon, but for ideas, there's something special about that rapid-fire collaboration where everyone builds on each other's ideas. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The RNLI teams' passion and creativity wasn't a surprise, but what did surprise me was how similar the whole process felt to a regular tech hackathon - same energy and iterative thinking, just with storyboards and messaging strategies instead of APIs and databases. By the end of the day, teams were delivering sharp, quickfire presentations that packed a real punch and showed just how much they'd accomplished in those few hours. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"But hear it straight from our pros, we asked Creative Director Matt, and Lead Front End Developer Ryan, what they thought:","spans":[],"direction":"ltr"},{"type":"heading2","text":"Matt's take","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“Great Experiments highlighted the value of freeing people from day-to-day constraints. By allowing deviations from brand guidelines and separating ideation from critical view, creativity flowed – creating over 300 ideas in the RNLI morning session. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Active listening proved vital. In small groups (5-6 people), participants shared loose thoughts that sparked valuable insights. For example, an expert’s description of the ‘gasp’ in cold water shock inspired the acronym ‘Get Air, Stay Put’ encouraging people to stay afloat and breathe.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The event showed the power of a single, central idea tied to insight, expanded across multiple touchpoints – PR, social, experiential, display, content, and influencer. The RNLI teams delivered entertaining, engaging pitches with clear flow and audience nods throughout!” ","spans":[],"direction":"ltr"}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.png?auto=format,compress"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.7777777777777777,"src":"/static/26f1b2a2505ce0c6b459be94e65ccb0a/ac2a7/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.png","srcSet":"/static/26f1b2a2505ce0c6b459be94e65ccb0a/2f903/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.png 320w,\n/static/26f1b2a2505ce0c6b459be94e65ccb0a/96d29/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.png 640w,\n/static/26f1b2a2505ce0c6b459be94e65ccb0a/ac2a7/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.png 1280w,\n/static/26f1b2a2505ce0c6b459be94e65ccb0a/cfd9e/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.png 1600w","srcWebp":"/static/26f1b2a2505ce0c6b459be94e65ccb0a/80f20/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.webp","srcSetWebp":"/static/26f1b2a2505ce0c6b459be94e65ccb0a/c172f/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.webp 320w,\n/static/26f1b2a2505ce0c6b459be94e65ccb0a/c03cf/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.webp 640w,\n/static/26f1b2a2505ce0c6b459be94e65ccb0a/80f20/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.webp 1280w,\n/static/26f1b2a2505ce0c6b459be94e65ccb0a/1f191/aNUcXZ5xUNkB1GJq_RNLIblogimage3-1-.webp 1600w","sizes":"(max-width: 1280px) 100vw, 1280px","presentationWidth":1280}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"heading2","text":"Ryan's thoughts","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“As a developer, I’ve been to plenty of hackathons. Most are all about solving problems with tech. So, when Great State partnered with RNLI for a hackathon last week, I wasn’t sure what to expect. This one was different: it focused on big problems without assuming technology was the answer.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What struck me most was how breaking down silos sparked creativity. Teams who don’t usually collaborate suddenly uncovered fresh perspectives and unexpected expertise. It also became clear that creativity isn’t a job title. Some of the boldest, most original ideas came from people who would never describe themselves as “creative” but with the right framework, anyone can contribute something game-changing. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Another key takeaway was that research only matters if it’s activated. Even the best insights risk gathering dust unless there’s time and space dedicated to turning them into action. Initiatives like Great Experiments provide that crucial bridge between knowledge and application.” ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Fresh ideas, new momentum, and team ready for action","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The Great Experiment was truly energising, and the range of ideas presented was impressive. One group, for example, centred their concept around the Loch Ness Monster to help younger audiences understand hidden dangers, while another proposed leveraging a PR stunt with broad appeal at a global sporting event.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What stood out most was that teams delivered bigger, bolder, and more audience-focused ideas than expected. There was also a noticeable shift: attendees stepped out of their comfort zones, worked beyond their usual roles, and approached challenges in entirely new ways. It was clear proof that, when the right environment is in place, energy and ideas can come from any part of the organisation.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Let's talk","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you’ve got research gathering dust, or a challenge that needs fresh thinking, let’s talk about running a Great Experiment for your organisation. Reach out to us on hello@greatstate.co","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"turning-research-into-action-a-great-experiment-with-the-rnli"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"Great People: Introducing Daniel Vincent","spans":[{"start":6,"end":14,"type":"strong"},{"start":26,"end":40,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Daniel Vincent, Digital Strategist at Great State, is our resident deep thinker. Curious to know what's on his mind? Take a look...","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2025-09-24","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/bf6fd34f2fd721ab024030da6a122f70/ea5de/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png","srcSet":"/static/bf6fd34f2fd721ab024030da6a122f70/6b0e5/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png 200w,\n/static/bf6fd34f2fd721ab024030da6a122f70/a489e/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png 400w,\n/static/bf6fd34f2fd721ab024030da6a122f70/ea5de/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png 800w,\n/static/bf6fd34f2fd721ab024030da6a122f70/b36f0/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png 1200w,\n/static/bf6fd34f2fd721ab024030da6a122f70/cfd9e/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png 1600w,\n/static/bf6fd34f2fd721ab024030da6a122f70/96abc/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.png 1808w","srcWebp":"/static/bf6fd34f2fd721ab024030da6a122f70/0c129/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.webp","srcSetWebp":"/static/bf6fd34f2fd721ab024030da6a122f70/0e93d/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.webp 200w,\n/static/bf6fd34f2fd721ab024030da6a122f70/2259f/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.webp 400w,\n/static/bf6fd34f2fd721ab024030da6a122f70/0c129/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.webp 800w,\n/static/bf6fd34f2fd721ab024030da6a122f70/45222/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.webp 1200w,\n/static/bf6fd34f2fd721ab024030da6a122f70/1f191/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.webp 1600w,\n/static/bf6fd34f2fd721ab024030da6a122f70/70720/aNP2ZZ5xUNkB1EE5_GreatPeopleDV-1-.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"great-people-introducing-daniel-vincent"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Loyalty By Design | How To Build Digital Experiences Gen Z Choose To Return To","spans":[{"start":0,"end":17,"type":"strong"},{"start":53,"end":58,"type":"strong"},{"start":69,"end":75,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"The latest phase in our Gen Z insight programme has landed. This time, we've cracked the Gen Z loyalty code. The answer? They aren't loyal to brands, they're loyal to experiences.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1807,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png?auto=format,compress"},"article_type":"Reports","published":"2025-09-10","link":{"uid":"loyalty-by-design-gen-z-report"},"image":{"dimensions":{"width":1807,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png?auto=format,compress"},"_meta":{"uid":"loyalty-by-design-gen-z-report"}}},{"blog":null},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Digital life: looking back, thinking forward ","spans":[{"start":8,"end":12,"type":"strong"},{"start":22,"end":26,"type":"strong"},{"start":37,"end":45,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Celebrating 100 editions of Three Great Things, we reflect on five years of digital change - AI, design, hybrid work - and explore what’s next in tech, creativity, and culture. What's next I hear you ask? Find out here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aJX7bKTt2nPbaEaI_Untitleddesign-1-.png?auto=format,compress"},"article_type":"Opinion","published":"2025-08-08","link":{"uid":"digital-life-looking-back-thinking-forward"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aJX7bKTt2nPbaEaI_Untitleddesign-1-.png?auto=format,compress"},"_meta":{"uid":"digital-life-looking-back-thinking-forward"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Meet Daniel, Great State’s resident deep thinker, endlessly energised by insights and connecting the dots.","spans":[{"start":0,"end":106,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"He’s a philosophical mind with a knack for uncovering deep insights and seeing the bigger picture. An Arsenal fan, and true in form, he’s always second to arrive at the office (😉). A devoted bookworm too – looking for your next great read? Daniel’s got you covered.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Take it away, DV.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Who are you and what do you do?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Hello, I’m Daniel Vincent – Digital Strategist at Great State.","spans":[],"direction":"ltr"},{"type":"heading2","text":"How did you get to be here?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"It’s been a winding road via London, Lisbon and Auckland, a previous life as a one-man-accounts department and long-held dreams of becoming a legendary novelist, following in the footsteps of Huxley, Hemingway and Hunter Thompson.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I channel that same curiosity and love of stories into my work - spotting patterns in chaos, crafting campaigns that truly resonate, and turning data into insights that create real impact.","spans":[],"direction":"ltr"},{"type":"heading2","text":"What are you excited to get started working on?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I’m leading our internal research programme, Shifting States, which looks at Gen Z digital behaviours and preferences. It’s revealed that brand loyalty is dead. Gen Z expect seamless digital experiences and won’t stick around for anything slow. I helped co-present a recent webinar which featured input from some big players in their sectors: ASOS, Waitrose and Jaguar Land Rover.","spans":[{"start":45,"end":60,"type":"em"},{"start":45,"end":60,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.great-state.co.uk/shifting-states-gen-z-insight-hub/?utm_campaign=SS1.5&utm_medium=Organic&utm_source=GSWebsite","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"Other than that, I’m helping the RNLI level up their volunteers' digital experience and kicking off an exciting new opportunity with the British Army.","spans":[],"direction":"ltr"},{"type":"heading2","text":"How do you know when you’ve produced something great?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What a question! What’s the bar? I have pretty high standards – so the oh so elusive 10/10? I’m not sure it’s even possible. There’s always room for improvement, right?","spans":[],"direction":"ltr"},{"type":"heading2","text":"What excites you about your work?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I’m a naturally curious, philosophical problem-solver, so I love being able to lean into those traits every day. I love doing original research and digging for insights.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I love that feeling of seeing something in a whole new way or joining dots that haven’t obviously been joined before. I love crafting compelling narratives that enhance understanding or move people somewhere new.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"And I love fixing: uncovering problems, flipping into opportunities and helping teams dream up exciting solutions. After living a few different lives so far, I’m super grateful to be living this one right now. ","spans":[],"direction":"ltr"},{"type":"heading2","text":"What excites you in life?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The Afuri hazelnut tantanmen, truly the best ramen dish out there. Madeline Miller’s next novel. Oh, and snorkelling coral reefs. Need I say more?","spans":[],"direction":"ltr"},{"type":"heading2","text":"If you could work on one brand which one would it be, and why?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Just one?! Impossible. I’ll go for three: FIFA – because I’m a football fanatic and they’re a hugely influential, vaguely shadowy organisation I’d love to peek behind the curtain of. Mental health charity Made of Millions trying to change how the world perceives mental health, because they’re doing vital work close to my heart. And fun, impact-led Karma Drinks making fizzy drinks meaningful, because nothing quite beats a bottled Razza on a hot day.","spans":[{"start":205,"end":221,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.madeofmillions.com/","target":"_blank"}},{"start":350,"end":362,"type":"hyperlink","data":{"link_type":"Web","url":"https://karmadrinks.co.uk/","target":"_blank"}}],"direction":"ltr"},{"type":"heading2","text":"What is the future of tech looking like to you?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I think we’ll see a future that feels both space-age and grounded. On one hand we’ll see a future of quantum computing, data crystal storage and Artificial General Intelligence, with humanoid robots, neural interfaces and instant everything.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"However, on the other I think we’ll see widespread digital pushback, with large swathes preferring a more in-real-life, slowed down, nature-based lifestyles. Whether they’ll be two sides of the same coin or at odds with one another is to be seen.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The best outcome is AI productivity freeing time for more rich and meaningful lives… but in reality, it’ll probably be far less egalitarian. One thing’s for sure: change will come a lot faster than we think.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Ask a question back. What do you want to know?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Why are people fixating on the environmental impact of ChatGPT searches, but hardly noticing the 23 million+ TikToks (etc) uploaded every day?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Want to take your digital strategy to the next level? Drop Daniel a message at daniel.vincent@greatstate.co.","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"great-people-introducing-daniel-vincent"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"Great People: Introducing Ross Gratton","spans":[{"start":6,"end":14,"type":"strong"},{"start":26,"end":38,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Click through to read all about Ross Gratton, our new Head of Engineering! What does The Shawshank Redemption have to do with engineering you ask? You'll have to read on to find out. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2025-03-17","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/88913d44c6ed72aa9786dda9c7c129c2/ea5de/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.png","srcSet":"/static/88913d44c6ed72aa9786dda9c7c129c2/6b0e5/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.png 200w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/a489e/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.png 400w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/ea5de/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.png 800w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/b36f0/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.png 1200w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/cfd9e/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.png 1600w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/96abc/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.png 1808w","srcWebp":"/static/88913d44c6ed72aa9786dda9c7c129c2/0c129/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.webp","srcSetWebp":"/static/88913d44c6ed72aa9786dda9c7c129c2/0e93d/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.webp 200w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/2259f/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.webp 400w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/0c129/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.webp 800w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/45222/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.webp 1200w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/1f191/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.webp 1600w,\n/static/88913d44c6ed72aa9786dda9c7c129c2/70720/Z9RPgDiBA97GigKa_GreatPeopleblogheaders-3-.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"great-people-introducing-ross-gratton"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Increase conversions and decrease emissions: The role of technology","spans":[{"start":0,"end":67,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Here we explore the benefits, recommendations, and developments relating to sustainable web development. Specifically, the role of technology.  Onwards. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Fame Razak","job_title":"Head of Engineering"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z8cjiBsAHJWomGrE_BLOG3.png?auto=format,compress"},"article_type":"Tech","published":"2025-02-26","link":{"uid":"increase-conversions-decrease-conversionstech"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z8cjiBsAHJWomGrE_BLOG3.png?auto=format,compress"},"_meta":{"uid":"increase-conversions-decrease-conversionstech"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New Collaboration: Great State and RHP Group","spans":[{"start":4,"end":17,"type":"strong"},{"start":35,"end":44,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"After four brilliant years of collaboration with RHP Group, they've selected us to support them in the next phase of work in their transformation roadmap! Read more here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z8WIIRsAHJWomDBn_Group14859.png?auto=format,compress"},"article_type":"News","published":"2025-03-05","link":{"uid":"new-collaboration-great-state-and-rhp-group"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z8WIIRsAHJWomDBn_Group14859.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-rhp-group"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"How to create and integrate an accessibility agenda","spans":[{"start":7,"end":13,"type":"strong"},{"start":18,"end":27,"type":"strong"},{"start":31,"end":44,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"For a website to meet the demands of its existing and potential customers, it must cater to any access need. Today, over 70% of UK based websites don't do that. Read on to find out what you can do. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Katie Bird","job_title":"Account Director"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZvQLTbVsGrYSv8Wk_BLOGHEADERS1808x1016px-13-.png?auto=format,compress"},"article_type":"Opinion","published":"2024-09-24","link":{"uid":"how-to-create-and-integrate-an-accessibility-agenda"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZvQLTbVsGrYSv8Wk_BLOGHEADERS1808x1016px-13-.png?auto=format,compress"},"_meta":{"uid":"how-to-create-and-integrate-an-accessibility-agenda"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"A drum roll please for our latest Great State debut... introducing Ross Gratton, our new Head of Engineering! ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In this quick fire introduction he's managed to expertly weave in not one, but two film references. What does the Shawshank Redemption have to do with quality technical engineering you ask? You'll have to read on to find out. ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Who are you and what do you do?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I'm Ross, I'm Head of Engineering here at Great State. My role is to help the agency to conceive, create and deliver fantastic digital experiences to the highest standards of quality and technical excellence. That's pretty lofty, strong focus should be on the word help, GS has a wonderfully skilled and talented engineering team, my role is a lot to do with supporting and guiding that team to do the best possible work they can.","spans":[],"direction":"ltr"},{"type":"heading2","text":"How did you get to be here?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"I ran clear across Alabama ... I just kept going\".","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I've been in the web development industry for approx. 20 years professionally, longer if you count staying up all night listening to Propellerheads writing HTML in my bedroom.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Like most of my vintage in this industry I've experienced and worked through huge shifts and advancements in technologies and possibilities. This forced a need to continually learn, initially that learning was always across technologies, as my career advanced, I found real pleasure and purpose in working and problem solving with people as well as technologies. I applied the student mindset to becoming a manager and a leader.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Throughout my career I've ridden a wave of equal parts luck and hard work to join and work with wonderful agencies, companies and brands across many sectors and geographies, I like to call it “Forest Gumping”. Unlike Forest however my latest adventure isn't in a national \"Ping Pong\" team or the Vietnam War, it's here, with the talented and driven people of Great State.","spans":[],"direction":"ltr"},{"type":"heading2","text":"What are you excited to get started working on?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We've got some fantastic projects happening currently in the digital experience space, that I'm really excited to be working on, but over and above that being reasonably new to the company I'm still building relationships with the immediate and wider teams and getting to grips with our processes, finding places where I can bring some of my experiences into what we already do so well and contribute to the ever increasing standards that we hold ourselves to. ","spans":[],"direction":"ltr"},{"type":"heading2","text":"How do you know when you’ve produced something great?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Time, I think that only becomes known in time. You can get a good feeling for having done a good job, having maxed out your skills and pushed through challenges to have produced something you feel is a good representation for what you're capable of. But great doesn't come from your assessment of what you've produced, it comes from how it lives and breathes, how it stands up to the rigours of what's required of it, and how it ultimately get's considered over time.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Take for example the film Shawshank Redemption, I believe this is perhaps the most rolled out example of this, not a commercial or critical success in theatres or the eyes of critics on release. But over time, it's themes of hope, redemption, friendship, coupled with the historic performances and chemistry of Morgan Freeman and Tim Robins have landed it as a stalwart in the conversation of best movie of all time. Simply put, it's great!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Outside of work, what excites you?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Honestly, a quiet morning actually getting to finish a coffee. I have 5 year old twins, finding time for myself is a challenge. Before children and covid (probably an excuse) I was pretty active, I'm excited to get my fitness back, I've just started playing Padel (who hasn't), I get excited when I get a chance to go and play.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Motorcycles and Cars, a bit cliche but there you go, I've always ridden motorcycles and managed to build one during covid. A Sunday isn't complete without the background hum of F1 or MotoGP.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I realise that is all rather analogue for someone working in tech, of course this industry excites me, that's why I work in it, but I think that's the point, balance and switching off from tech / work is important.","spans":[],"direction":"ltr"},{"type":"heading2","text":"What is the future of tech looking like to you?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"That's a broad question, I think the only thing we can say for sure is not what it looks like now. Obviously, there are those two weighty letters A.I, with my level of insight it's impossible to predict where that goes, but I do think that there's a progression pattern we can follow and apply to AI to see a future in some more specific areas.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Taking development / coding, we can apply some logic to suggest a certain future, not certain or wholistic, but as aspect. Here goes;","spans":[],"direction":"ltr"},{"type":"list-item","text":"Developers are curious, they build and they look for efficiencies.","spans":[],"direction":"ltr"},{"type":"list-item","text":"This trait has led to a demonstrable trend towards building tools. We once wrote code to build a product, now we write code to build tools and use tools to build products.","spans":[],"direction":"ltr"},{"type":"list-item","text":"This trend will continue, and we're already seeing these tools taking advantage of AI.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Now permit me a little leap, this is logic mixed with imagination. The fastest way to communicate is spoken word (unless we ramble or have a particularly hard to understand accent, I'm looking at you Bristol), however the density, complexity and nuance of spoken language doesn't, or hasn't, been a good fit for the structured, binary world of programming.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Fire up the theme music, hit the pyro and enter AI. We have seen what AI can do for distilling and making sense of language, we've also seen what it can do in generating code. These capabilities will continue to improve, I see a future where the speed of our spoken language, coupled with the increasing capability of AI, and the desire for developers to build tools, coalesces in what I'm going to call \"Speak and Tweak\" programming, mark the date, I coined that, I'm claiming it! Or perhaps less quirkily Natural Language Programming.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Don't ask me what it looks like, that's beyond my puny intellect, but just watch!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Ask a question back. What do you want to know?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Why do so many ugly cars get made?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Want to chat all thing car, film and tech with Ross? Don't blame you. Ping him a message at ross.gratton@greatstate.co. ","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"great-people-introducing-ross-gratton"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"New Collaboration: Great State and RHP Group","spans":[{"start":4,"end":17,"type":"strong"},{"start":35,"end":44,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"After four brilliant years of collaboration with RHP Group, they've selected us to support them in the next phase of work in their transformation roadmap! Read more here.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2025-03-05","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z8WIIRsAHJWomDBn_Group14859.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/ff3f889c7c8b4e443908442d9a4d4910/ea5de/Z8WIIRsAHJWomDBn_Group14859.png","srcSet":"/static/ff3f889c7c8b4e443908442d9a4d4910/6b0e5/Z8WIIRsAHJWomDBn_Group14859.png 200w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/a489e/Z8WIIRsAHJWomDBn_Group14859.png 400w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/ea5de/Z8WIIRsAHJWomDBn_Group14859.png 800w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/b36f0/Z8WIIRsAHJWomDBn_Group14859.png 1200w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/cfd9e/Z8WIIRsAHJWomDBn_Group14859.png 1600w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/96abc/Z8WIIRsAHJWomDBn_Group14859.png 1808w","srcWebp":"/static/ff3f889c7c8b4e443908442d9a4d4910/0c129/Z8WIIRsAHJWomDBn_Group14859.webp","srcSetWebp":"/static/ff3f889c7c8b4e443908442d9a4d4910/0e93d/Z8WIIRsAHJWomDBn_Group14859.webp 200w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/2259f/Z8WIIRsAHJWomDBn_Group14859.webp 400w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/0c129/Z8WIIRsAHJWomDBn_Group14859.webp 800w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/45222/Z8WIIRsAHJWomDBn_Group14859.webp 1200w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/1f191/Z8WIIRsAHJWomDBn_Group14859.webp 1600w,\n/static/ff3f889c7c8b4e443908442d9a4d4910/70720/Z8WIIRsAHJWomDBn_Group14859.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"new-collaboration-great-state-and-rhp-group"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and Longleat Safari Park","spans":[{"start":4,"end":19,"type":"strong"},{"start":35,"end":55,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Longleat has selected us as their strategic digital partner! We're going to create an immersive digital experience as unique as a day out at their world-famous park. Read more here. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg?auto=format,compress"},"article_type":"News","published":"2024-12-17","link":{"uid":"new-collaboration-great-state-and-longleat"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-longleat"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and the RNLI","spans":[{"start":4,"end":17,"type":"strong"},{"start":19,"end":30,"type":"strong"},{"start":38,"end":43,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"It's with great pride we can announce that the Royal National Lifeboat Institution (RNLI) has appointed us as their new strategic digital agency at an exciting time in their 200 year history! Read more here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"article_type":"News","published":"2024-10-31","link":{"uid":"new-collaboration-great-state-and-the-rnli"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-the-rnli"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and Cox Automotive","spans":[{"start":0,"end":4,"type":"strong"},{"start":17,"end":31,"type":"strong"},{"start":34,"end":49,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We're proud to be partnering with Cox Automotive to define, design and embed a new brand DNA across their complex European digital ecosystem. Read more here!","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png?auto=format,compress"},"article_type":"News","published":"2024-09-18","link":{"uid":"new-collaboration-great-state-and-cox-automotive"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-cox-automotive"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"After four brilliant years of on-going collaboration with RHP Group we are happy to announce that we’ve been successful in our pitch to support them in the next phase of work in their transformation roadmap.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"RHP provide over 11,000 homes for social rent and shared ownership for a diverse group of people across South-West London.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re reimagining RHP’s website to deliver an inclusive, sustainable, and empowering digital experience. By focusing on evolving customer needs, we’ll enhance their journey through cutting-edge digital design.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The new website, driven by RHP’s mission to “[open] the door to life’s opportunities,” will be streamlined and wholly supportive. Inclusive design principles will be baked in from the ground up, reducing stress in user journeys and providing the right information, in the right way and at the right time.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our work will see the RHP website become the preferred digital tool of customers – addressing crucial needs and significantly reducing pressures on in-person teams and direct channels, like email and phone. We’ve already hit the ground running and we’re loving helping RHP’s customer group get back to focussing on all life has to offer.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Powered by the adaptable and flexible Umbraco Heartcore platform, RHP wants to ensure that its customers can easily self-serve around the clock, easily accessing the support they need to manage their homes through efficient, robust and secure digital pathways.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Ben Murphy, Client Services Director at Great State","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“Projects like this allow us to make a tangible and positive impact on peoples’ lives and it’s a privilege to be able to play a key role in RHP’s digital evolution; strengthening and widening the crucial role they play in for their diverse audience in Southwest London” – Ben Murphy, Client Services Director at Great State","spans":[],"direction":"ltr"},{"type":"heading2","text":"Gareth Levingston, Head of Technology at RHP Group","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We can’t wait for Great State to get started on this next phase of our digital vision. Over the years they’ve built a deep understanding of our needs as an organisation and the needs of our service users. We’re excited to see how they will transform not only the experience of our digital estate for our diverse audience groups whilst future-proofing RHPs website for generations to come.”   ","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"new-collaboration-great-state-and-rhp-group"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"State of Social: Your essential news bulletin","spans":[{"start":9,"end":17,"type":"strong"},{"start":21,"end":31,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Whilst we were getting snoozy on the sofa in December, the world of Social Media was getting busy preparing for an explosive January. Read on for the latest in this month's State of Social.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2025-01-16","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z4knY5bqstJ99iRg_Blogheaderimage.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/7790236ec2e458c8485aab4618c1479c/ea5de/Z4knY5bqstJ99iRg_Blogheaderimage.png","srcSet":"/static/7790236ec2e458c8485aab4618c1479c/6b0e5/Z4knY5bqstJ99iRg_Blogheaderimage.png 200w,\n/static/7790236ec2e458c8485aab4618c1479c/a489e/Z4knY5bqstJ99iRg_Blogheaderimage.png 400w,\n/static/7790236ec2e458c8485aab4618c1479c/ea5de/Z4knY5bqstJ99iRg_Blogheaderimage.png 800w,\n/static/7790236ec2e458c8485aab4618c1479c/b36f0/Z4knY5bqstJ99iRg_Blogheaderimage.png 1200w,\n/static/7790236ec2e458c8485aab4618c1479c/cfd9e/Z4knY5bqstJ99iRg_Blogheaderimage.png 1600w,\n/static/7790236ec2e458c8485aab4618c1479c/96abc/Z4knY5bqstJ99iRg_Blogheaderimage.png 1808w","srcWebp":"/static/7790236ec2e458c8485aab4618c1479c/0c129/Z4knY5bqstJ99iRg_Blogheaderimage.webp","srcSetWebp":"/static/7790236ec2e458c8485aab4618c1479c/0e93d/Z4knY5bqstJ99iRg_Blogheaderimage.webp 200w,\n/static/7790236ec2e458c8485aab4618c1479c/2259f/Z4knY5bqstJ99iRg_Blogheaderimage.webp 400w,\n/static/7790236ec2e458c8485aab4618c1479c/0c129/Z4knY5bqstJ99iRg_Blogheaderimage.webp 800w,\n/static/7790236ec2e458c8485aab4618c1479c/45222/Z4knY5bqstJ99iRg_Blogheaderimage.webp 1200w,\n/static/7790236ec2e458c8485aab4618c1479c/1f191/Z4knY5bqstJ99iRg_Blogheaderimage.webp 1600w,\n/static/7790236ec2e458c8485aab4618c1479c/70720/Z4knY5bqstJ99iRg_Blogheaderimage.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-your-essential-news-bulletin"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social: We wish you an early Christmas ","spans":[{"start":9,"end":15,"type":"strong"},{"start":32,"end":48,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"As we get closer to waving goodbye to 2024 - join us in reflecting on a jam-packed, politically charged, algorithmically powered and exceptionally bratty November.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z1hH35bqstJ98Qvb_22222.png?auto=format,compress"},"article_type":"News","published":"2024-12-11","link":{"uid":"state-of-social-we-wish-you-an-early-christmas-"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z1hAsJbqstJ98QpE_SoS11.png?auto=format,compress"},"_meta":{"uid":"state-of-social-we-wish-you-an-early-christmas-"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social: Q4 enters the chat","spans":[{"start":9,"end":17,"type":"strong"},{"start":27,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"A/W ‘24 is officially here and Q4 has entered the chat. Why is it so dark? And why did my Instagram get a Halloween takeover? Get the latest social scoop here. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zyj2rq8jQArT0K9J_Blogheaderimage.png?auto=format,compress"},"article_type":"News","published":"2024-11-05","link":{"uid":"state-of-social-q4-enters-the-chat"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zyj2rq8jQArT0K9J_Blogheaderimage.png?auto=format,compress"},"_meta":{"uid":"state-of-social-q4-enters-the-chat"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 09: Back to School edition ","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"The copycat war between Instagram and TikTok rolls on. Did someone say 'new sonic identity'? Instagram did. Find out what it's all about and more in this latest edition of The State of Social.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"article_type":"News","published":"2024-10-09","link":{"uid":"state-of-social-09-back-to-school-edition-"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-09-back-to-school-edition-"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Most of us have recently enjoyed a period of deep Christmas hibernation. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"A time to hunker down, a time where it’s okay to do absolutely nothing – to gently nod off on the sofa with a hand in the quality street tin. But we can’t say the same for the world of social media. In fact, it’s safe to say we have entered 2025 with a bang; social media is getting political. TikTok ban, anyone?  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"And if last year taught us anything, it’s that trends can change quicker than the wind. So hold on tight as we jump right in!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Instagram tests… tests.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our Christmas present from Mosseri was of course, another Instagram Reels feature. This time, in the form of test Reels.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In the desperate attempt to follow cooler sister TikTok, where OG Instagrammers can spread their content wings in front of a fresh new audience and a brand-new algorithm to impress, Instagram have introduced Trial Reels.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The feature allows users to flex their creative muscles and post content to the masses, but somewhat hidden from their existing followers. We’ve tested it out – so you don’t have to!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"To create a Trial Reel – simply go ahead and film, edit, and create a Reel (adding the caption, location, sound etc as normal) but before sharing, tap the toggle to Turn on Trial. Your Reel will then be posted out and shown to non-followers first. You can find your Reel alongside any drafts you have, but the content will be completely hidden by any followers. However, if you’re happy with the numbers and how it’s performing, you can then share it with everyone where it becomes a part of your published, public Reels.","spans":[{"start":165,"end":178,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"We’re a big fan of having the option to try out new content, measuring success and how the Reel resonates with your current audience. And see this as a new lease of creative freedom for creators and businesses alike. Especially as performance insights are enhanced – you can even test the performance of trial Reels compared to previously posted trial Reels!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You can also programme the Trial to automatically ‘go live’ and be shared with all followers based on its performance within the first 72 hours of posting, which is smart.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re constantly told to ‘pick a niche’ on social – especially when sharing short form video. But what happens when you want to switch things up and diversify your content? Some content creators are sceptical of the algorithmic push of these ‘Trial Reels’ – whereas some are relishing in the new-found freedom and less pressure of posting content to reach new audiences and appeal to current followers too.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Will they won’t they?  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Only time will tell! (excuse the pun ⏰)","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The TikTok clock is Tik’ing on the biggest news of 2024… the TikTok ban.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What’s really going on you ask? Well, this month sees the US social media landscape at a complete crossroad (spaghetti junction, if you will).","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If Chinese tech giant ByteDance don’t sell TikTok by the 19th of January, the platform will become unavailable in the US. Meaning creators, businesses and influencers will lose everything (quite literally). The Supreme Court will be reviewing the case and ultimately making a decision by this Sunday, where creators hope the outcome will be to overturn or delay the law that could lead to TikTok being banned in the Untied States.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This is one of the biggest cases involving social media, free speech and national security ever – as approximately half of the US population use the platform for entertainment, education and community.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The debate is made up of those who support the ban – claiming that TikTok has the potential to be manipulated by the Chinese Communist party, and those who are state the ban would violate the free speech of millions of Americans. Oddly, the latter include ‘late to the party’ Donald Trump – who first proposed a TikTok ban almost five years ago. Someone can’t get to sleep without their nightly doom-scroll routine? We feel you hun.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Unravelling the latest Threads updates","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Firstly, let’s start by congratulating the highest-ranking Twitter-competitor out there… Threads! On a whopping 300 million monthly users 🥳","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The end of last year saw many a Thread update, both to UI, API, and new features aplenty.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The first comes pretty much directly from hot-off-the-press rival Bluesky (see last month’s blog for all the lowdown of them here) in a move that we predict/are calling downright plagiarism… “Starter Packs.”","spans":[{"start":125,"end":129,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/blog/articles/state-of-social-we-wish-you-an-early-christmas-","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"On the Bluesky, Starter Packs are specially-curated lists of people to follow, based on topics and areas of interest, designed to enable newbies to build their homepage feeds and populate their experience.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Although Threads isn’t actually using the name 'Starter Packs' it kind of may as well be (side note, it’s actually taking more inspo from TikTok naming it a “For You” feed. If you’re too millennial for either of these platforms… it’s basically Twitter ‘Lists’ not very imaginatively, reimagined). It seems the update is still in test-form, and only available to US users right now. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"It’s not the first time we’ve caught out Meta for ultimately being a late-to-the-party-copy-cat – but history shows, it works. When Instagram replicated Snapchat’s “Stories” feature – it genuinely affected Snapchat’s growth for some time. And we saw the same when Reels were introduced to rival TikTok’s rapid expansion (especially with those older millennial users). Sob.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"As well as a recent redesign, the platform is trialling a new privacy option, aimed at improving user control and visibility on the platform. The sneaky new feature allows users to customise their profiles by removing the tab that displays their replies to others’ posts.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’ve also heard through the social media algorithmic grapevine that Threads is also stepping up its search functionality. Expect to see new tools to help users find posts more efficiently by refining searching by date, and profiles. They seem to be going HAM on improving user experience, with enhanced analytics coming soon in 2025. Well, they need something to stay ahead of the competition it seems!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Fancy a natter?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Want to get your hands on the very latest updates fresh for this new year? We always love to chat, so drop into our DMs – don’t be shy!","spans":[{"start":102,"end":119,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.instagram.com/wearegreatstate/?hl=en","target":"_blank"}}],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-your-essential-news-bulletin"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"New collaboration: Great State and Longleat Safari Park","spans":[{"start":4,"end":19,"type":"strong"},{"start":35,"end":55,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Longleat has selected us as their strategic digital partner! We're going to create an immersive digital experience as unique as a day out at their world-famous park. Read more here. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2024-12-17","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/9ccc67a39280af98992bf64cf9e5eefa/d47f1/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg","srcSet":"/static/9ccc67a39280af98992bf64cf9e5eefa/b5b92/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg 200w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/3ff6e/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg 400w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/d47f1/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg 800w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/86173/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg 1200w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/a5547/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg 1600w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/1bd97/Z1xE85bqstJ98ews_Longleat_1808x1016.jpg 1808w","srcWebp":"/static/9ccc67a39280af98992bf64cf9e5eefa/0c129/Z1xE85bqstJ98ews_Longleat_1808x1016.webp","srcSetWebp":"/static/9ccc67a39280af98992bf64cf9e5eefa/0e93d/Z1xE85bqstJ98ews_Longleat_1808x1016.webp 200w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/2259f/Z1xE85bqstJ98ews_Longleat_1808x1016.webp 400w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/0c129/Z1xE85bqstJ98ews_Longleat_1808x1016.webp 800w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/45222/Z1xE85bqstJ98ews_Longleat_1808x1016.webp 1200w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/1f191/Z1xE85bqstJ98ews_Longleat_1808x1016.webp 1600w,\n/static/9ccc67a39280af98992bf64cf9e5eefa/70720/Z1xE85bqstJ98ews_Longleat_1808x1016.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"new-collaboration-great-state-and-longleat"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and the RNLI","spans":[{"start":4,"end":17,"type":"strong"},{"start":19,"end":30,"type":"strong"},{"start":38,"end":43,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"It's with great pride we can announce that the Royal National Lifeboat Institution (RNLI) has appointed us as their new strategic digital agency at an exciting time in their 200 year history! Read more here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"article_type":"News","published":"2024-10-31","link":{"uid":"new-collaboration-great-state-and-the-rnli"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-the-rnli"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Charitable choices: Using digital to cultivate support","spans":[{"start":11,"end":18,"type":"strong"},{"start":26,"end":33,"type":"strong"},{"start":47,"end":54,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Charities need to successfully build connections with the public to cultivate support. It takes time to do so, and its a complicated process, but digital can sit at the heart of your strategy.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Helen Evans","job_title":"Lead Strategist"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZxdgL4F3NbkBXy7c_7.png?auto=format,compress"},"article_type":"Opinion","published":"2024-10-22","link":{"uid":"charitable-choices-using-digital-to-cultivate-supp"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZxdgL4F3NbkBXy7c_7.png?auto=format,compress"},"_meta":{"uid":"charitable-choices-using-digital-to-cultivate-supp"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and Cox Automotive","spans":[{"start":0,"end":4,"type":"strong"},{"start":17,"end":31,"type":"strong"},{"start":34,"end":49,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We're proud to be partnering with Cox Automotive to define, design and embed a new brand DNA across their complex European digital ecosystem. Read more here!","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png?auto=format,compress"},"article_type":"News","published":"2024-09-18","link":{"uid":"new-collaboration-great-state-and-cox-automotive"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-cox-automotive"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"We are so happy and beyond excited to announce that Longleat Safari Park has selected Great State as their strategic digital partner.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’ll be working hard to translate the one-of-a-kind immersive experience of a Longleat adventure into an equally immersive digital experience!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In 1966, Longleat opened the first Safari Park outside of Africa, and since then has been delighting families from across the UK by allowing them to get up close to wildlife. Today, the Park is home to more than 120 species and visitors can immerse themselves in the rich history of the estate by exploring all that Longleat House has to offer. The organisation’s work has global impact through its ongoing conservation of vulnerable and endangered species.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Determined to maintain its position as one of the UK’s most recognisable and visited attractions, Longleat wants to find new ways to bring its customers into its one-of-a-kind wildlife world, long before they step foot in the park. Our partnership will elevate an immersive digital experience that is as unique as the one on the ground.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’ll be helping nearly one million annual visitors make the most of their adventures, further building upon Longleat’s offering as a digital learning destination, while continuing to bring the amazing conservation stories about their much-loved animals to life.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Working to enhance the cohesive experience for all customers, we plan to design an experience which immerses users and responds to their needs at every stage of their Longleat adventure. From the moment they begin planning their visit ‘til long after they’ve left the park.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"To start, our initial efforts will focus on working with the team to create a new, re-imagined Longleat website, whilst we advise and guide on the potential future of the organisation’s wider digital experience. The possibilities to generate a joyful impact through digital are as far reaching as they are exciting, and we can’t wait to get to work.","spans":[],"direction":"ltr"},{"type":"heading2","text":"John Broughton, Sales and Marketing Director at Longleat","spans":[{"start":0,"end":56,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"“Our relationship with our guests has never changed, but as different generations visit the park, we’re seeing that their needs have. We knew it was the right moment for us to invest in the digital experience we offer, so we wanted a partner which could work with the in-house team to deliver what our guests love and bring it to the digital world. Great State got it from day one. They honoured the brand, our ethos, our work, and showed an unwavering dedication to the needs of our visitors. We’re thrilled to have them on board.\"","spans":[{"start":0,"end":1,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"David Chandler, Joint Managing Director at Great State","spans":[{"start":0,"end":54,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"“This is a really exciting partnership for everyone. Many of us at Great State have our own Longleat stories, from childhood or with our own families. We’re eager to get to work and create a deeply transformative digital customer experience that captures the memories and charm of a Longleat day out.” ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Jinny Mitchell-Kent, Joint Managing Director at Great State","spans":[{"start":0,"end":59,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"“There was such a strong alignment very early on in the process with Longleat. It’s a wonderful opportunity to partner with an organisation that does really fantastic work and to enhance a robust user-centric experience for such an amazing visitor attraction. We’re very much looking forward to joining them on this adventure and delivering a digital experience that is Longleat worthy.”","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"new-collaboration-great-state-and-longleat"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"State of Social: We wish you an early Christmas ","spans":[{"start":9,"end":15,"type":"strong"},{"start":32,"end":48,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"As we get closer to waving goodbye to 2024 - join us in reflecting on a jam-packed, politically charged, algorithmically powered and exceptionally bratty November.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-12-11","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z1hAsJbqstJ98QpE_SoS11.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/3873bc4c489982efc0be739af4c90398/ea5de/Z1hAsJbqstJ98QpE_SoS11.png","srcSet":"/static/3873bc4c489982efc0be739af4c90398/6b0e5/Z1hAsJbqstJ98QpE_SoS11.png 200w,\n/static/3873bc4c489982efc0be739af4c90398/a489e/Z1hAsJbqstJ98QpE_SoS11.png 400w,\n/static/3873bc4c489982efc0be739af4c90398/ea5de/Z1hAsJbqstJ98QpE_SoS11.png 800w,\n/static/3873bc4c489982efc0be739af4c90398/b36f0/Z1hAsJbqstJ98QpE_SoS11.png 1200w,\n/static/3873bc4c489982efc0be739af4c90398/cfd9e/Z1hAsJbqstJ98QpE_SoS11.png 1600w,\n/static/3873bc4c489982efc0be739af4c90398/96abc/Z1hAsJbqstJ98QpE_SoS11.png 1808w","srcWebp":"/static/3873bc4c489982efc0be739af4c90398/0c129/Z1hAsJbqstJ98QpE_SoS11.webp","srcSetWebp":"/static/3873bc4c489982efc0be739af4c90398/0e93d/Z1hAsJbqstJ98QpE_SoS11.webp 200w,\n/static/3873bc4c489982efc0be739af4c90398/2259f/Z1hAsJbqstJ98QpE_SoS11.webp 400w,\n/static/3873bc4c489982efc0be739af4c90398/0c129/Z1hAsJbqstJ98QpE_SoS11.webp 800w,\n/static/3873bc4c489982efc0be739af4c90398/45222/Z1hAsJbqstJ98QpE_SoS11.webp 1200w,\n/static/3873bc4c489982efc0be739af4c90398/1f191/Z1hAsJbqstJ98QpE_SoS11.webp 1600w,\n/static/3873bc4c489982efc0be739af4c90398/70720/Z1hAsJbqstJ98QpE_SoS11.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-we-wish-you-an-early-christmas-"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social: Q4 enters the chat","spans":[{"start":9,"end":17,"type":"strong"},{"start":27,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"A/W ‘24 is officially here and Q4 has entered the chat. Why is it so dark? And why did my Instagram get a Halloween takeover? Get the latest social scoop here. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zyj2rq8jQArT0K9J_Blogheaderimage.png?auto=format,compress"},"article_type":"News","published":"2024-11-05","link":{"uid":"state-of-social-q4-enters-the-chat"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zyj2rq8jQArT0K9J_Blogheaderimage.png?auto=format,compress"},"_meta":{"uid":"state-of-social-q4-enters-the-chat"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 09: Back to School edition ","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"The copycat war between Instagram and TikTok rolls on. Did someone say 'new sonic identity'? Instagram did. Find out what it's all about and more in this latest edition of The State of Social.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"article_type":"News","published":"2024-10-09","link":{"uid":"state-of-social-09-back-to-school-edition-"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-09-back-to-school-edition-"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 08: Your August recap","spans":[{"start":0,"end":37,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"This is one State of Social update you won't want to miss. Big changes are coming to LinkedIn as they prepare themselves for Gen Z to finally log on. Read on for more. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg?auto=format,compress"},"article_type":"News","published":"2024-09-09","link":{"uid":"state-of-social-08-your-august-recap"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-08-your-august-recap"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"In a month that started with ‘brat’ being hailed as word of the year by Collins Dictionary","spans":[],"direction":"ltr"},{"type":"paragraph","text":"and an election result we'd rather forget… join us in reflecting on a jam-packed month of social media updates.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If we hear one more person in the office asking for Christmas music, we can’t be held responsible for our actions… if you can’t either, escape the madness, grab yourself a coffee, and read on. Tell your boss it’s ‘research’ 😛.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Bluesky enters the chat","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You’ve been living under a digital rock if you don't recognise the little blue butterfly that’s been popping up everywhere 🦋. No, not that one, we're talking about Bluesky.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"It was full-launched in February 2024, but what you might not know is that it was created back in 2019 by former Twitter CEO Jack Dorsey, whose mission was to create a ‘decentralised version of Twitter that no single person or entity owns.’ However, Dorsey stepped down from the board in May 2024, and deleted his account completely in September. It’s now run and predominantly owned by chief executive Jay Graber as a US public benefit corporation. So why is it all of a sudden gaining traction? And should you be using it?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Twitter has had a very public and very turbulent few years… and most people have turned to Meta’s Threads as a natural replacement for the app. However, as of this month, Bluesky now has over 20m users – gaining a HUGE one million new sign-ups per day in November.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Bluesky in its own words is \"social media as it should be\", although we can’t lie, it is giving Twitter 2011 (IYKYK). With a sidebar to the left featuring all the familiar search, notifications and app related features you can expect, it’s a hit of nostalgia for millennials, and maybe that’s part of its appeal?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Not only is it visually appealing, it works WITHOUT AN ALGORITHM! Unlike Threads, where Meta’s AI recommended-posts are rammed down are necks with no escape, Bluesky feels exactly that – freeing, empowering, user-centric and fresh!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This has of course led to some marketing bro-off’s from Meta (who have clearly been feeling the heat). They responded to Bluesky’s users announcement with Adam Mosseri sharing that Threads had already surpassed 15 million signups for November alone. We think the surge in Bluesky adoption led to some shiny new Threads updates – including the ability to schedule posts, a significant change to show more posts from people you follow, and even bringing back ✨The Chronological Feed✨ (yes, you can try and fail to pry that emoji from my cold millennial hands)","spans":[{"start":201,"end":221,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.theverge.com/2024/11/14/24296490/meta-threads-15-million-adam-mosseri-bluesky","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"So, in conclusion – despite it still being small fry compared to Threads and X, Bluesky might not be the answer to our nostalgic Twitter mourning, but its exponential growth shows that it's delivering something the people want, and proving that it’s one to watch. ","spans":[],"direction":"ltr"},{"type":"heading2","text":"RIP to the hashtags we used to know","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Social Media Managers (myself included) have been banging on for years about SEO and keywords in captions being better than the humble hashtag, but not ever did we think we’d lose them, forever!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram boss, Adam Mosseri, has announced that from December 13th users will be unable to follow hashtags, and hashtag feeds will cease to exist.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This update shows a REAL shift, in Instagram's historic content discovery approach. In the golden days of #instagood – hashtags were EVERYTHING, a cornerstone of Instagram's engagement strategy. However in recent years, with more of a focus on keywords and SEO within captions, hashtags have gradually diminished in importance, and henceforth ‘had their day’.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The change also comes as a deterrent to spammers, who have long targeted trending hashtags with spam posts and general junk to try and gain reach.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"With the entire removal of hashtags rumoured, this hasn’t been confirmed nor denied by Insta-bosses. We predict hashtag pollution will still exist both in searches and Explore feeds, but with this new change, your main feed will be protected.","spans":[{"start":232,"end":241,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"This change might also bring back the strength of the follow button – as we mentioned in our previous blog here. Meta’s AI-recommended and curated feed is STRONG, we rarely see what our friends post anymore. Could this be a push into encouraging people to actually follow their favourite creators, friends, family members and co-workers? Are they finally listening to their audience’s wants and needs? Instagram needs to work harder than ever to keep creators creating, to maintain interest and activity on the platform – especially with all these new rival platforms popping up.","spans":[{"start":54,"end":68,"type":"strong"},{"start":107,"end":111,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/blog/articles/state-of-social-08-your-august-recap","target":"_blank"}},{"start":265,"end":272,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"As a millennial, I can’t help but feel a slight sense of panic, as once upon a time hashtags served the primary tool for generating engagement, expanding reach, and tapping into trends, topics and the chance to be discovered – all through strategic hashtag use.","spans":[{"start":100,"end":103,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Our advice to you? Use them while you can, because why not. But follow these simple steps to ensure you’re getting it right for your account/s:","spans":[],"direction":"ltr"},{"type":"list-item","text":"Use 2-5 hashtags max – any more and your post may be labelled as spam by the Instagram overlords.","spans":[{"start":0,"end":20,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Make sure hashtags are relevant to what you’re posting – do they make sense? Do they relate to the post?  ","spans":[{"start":0,"end":54,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Think audience firstT – do they make sense to the people you’re trying to reach with the post? If not, scrap them, as it will only be a turn-off for your viewer.","spans":[{"start":0,"end":20,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Concentrate on keywords – in your captions, on your visual elements, ad through your actual content. Think SEO like you’ve never thought about it before to ensure your posts get seen by the audience you want to reach.","spans":[{"start":0,"end":23,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"Virtual Avatars?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Yes, this is real…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Could this really be the future of social media platforms? Virtual avatars could be the future of digital interaction, with platforms moving further and further away from traditional social elements. Well our mate Mark seems to think so…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Mark Zuckerberg, has recently openly talked about AI-generated content becoming a bigger part of the social media experience. Which happens to have gone hand in hand with their current push to introduce more generative AI elements into their platforms.","spans":[{"start":71,"end":124,"type":"hyperlink","data":{"link_type":"Web","url":"https://fortune.com/2024/10/30/mark-zuckerberg-ai-generated-content-next-big-category-social-media-feeds/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"And it’s not just Meta that are at it, TikTok could be following hot on their heels according to the latest update for Chinese version of the platform – ‘Douyin’. This project is mysteriously named 'Project V' – which although still in development, aims to “expand the boundaries of live streaming and interaction.”","spans":[],"direction":"ltr"},{"type":"paragraph","text":"AIbase describe the project as;","spans":[{"start":0,"end":6,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.aibase.com/news/13295","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"The core highlight of the \"V Project\" is the AI Avatar feature. This feature allows creators to generate a virtual avatar that resembles their personality and thinking, enabling continuous interaction with users 24/7. Users can engage in conversations with this avatar to gain insights and suggestions from the creator, ensuring real-time interaction whether the creator is online or not.","spans":[{"start":0,"end":388,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"This takes our recent favourite phrase ‘chronically online’ to a whole new level!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The avatar tool will enable creators to build video versions of themselves, using previous interactions, historic posts, and other information about the user to create a lifelike iteration of the user. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Can we see this taking off here? We’re not so sure…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"A bot will forever be just that, an AI bot. No matter how lifelike they appear, can they really take the place of genuine, human connection? The very golden thread that runs through the heart and point of social media? Does it have a place outside of initial novelty value?","spans":[{"start":196,"end":202,"type":"em"}],"direction":"ltr"},{"type":"heading2","text":"We’d love to hear your thoughts.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Got something to say?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We love to chat social stuff, so ping us an email or reach us over on Instagram, or LinkedIn.","spans":[{"start":44,"end":49,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/contact/","target":"_blank"}},{"start":70,"end":79,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.instagram.com/wearegreatstate","target":"_blank"}},{"start":83,"end":92,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.linkedin.com/company/greatstate/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"Bye for now!","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-we-wish-you-an-early-christmas-"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"Great People: Introducing Had Armistead","spans":[{"start":5,"end":14,"type":"strong"},{"start":25,"end":39,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Meet Client Partner, Had. She has big enthusiasm, big ideas, big laughs and even bigger hair. She's friendly, she's funny, she gets the job DONE, but whatever you do, don't call her Hagrid.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2024-11-25","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/cb8c090d2aff3a8de978d582ac8398ac/ea5de/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.png","srcSet":"/static/cb8c090d2aff3a8de978d582ac8398ac/6b0e5/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.png 200w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/a489e/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.png 400w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/ea5de/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.png 800w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/b36f0/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.png 1200w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/cfd9e/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.png 1600w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/96abc/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.png 1808w","srcWebp":"/static/cb8c090d2aff3a8de978d582ac8398ac/0c129/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.webp","srcSetWebp":"/static/cb8c090d2aff3a8de978d582ac8398ac/0e93d/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.webp 200w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/2259f/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.webp 400w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/0c129/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.webp 800w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/45222/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.webp 1200w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/1f191/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.webp 1600w,\n/static/cb8c090d2aff3a8de978d582ac8398ac/70720/Z0R4rq8jQArT1Rc9_GreatPeopleblogheaders-1-.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"great-people-introducing-had-armistead"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and the RNLI","spans":[{"start":4,"end":17,"type":"strong"},{"start":19,"end":30,"type":"strong"},{"start":38,"end":43,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"It's with great pride we can announce that the Royal National Lifeboat Institution (RNLI) has appointed us as their new strategic digital agency at an exciting time in their 200 year history! Read more here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"article_type":"News","published":"2024-10-31","link":{"uid":"new-collaboration-great-state-and-the-rnli"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-the-rnli"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Great People: Introducing Jade Lovell","spans":[{"start":0,"end":37,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Jade is the bundle of positive energy you need in your working day. She doesn't see problems - she just sees a way to get it done. And it's testament to her people skills that she keeps everyone happy whilst she's doing it. That's why our clients love her, that's why we love her! Introducing Account Director and queen of optimism, Jade.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZipNDvPdc1huKy7u_3.png?auto=format,compress"},"article_type":"News","published":"2024-04-24","link":{"uid":"great-people-introducing-jade-lovell"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZipNDvPdc1huKy7u_3.png?auto=format,compress"},"_meta":{"uid":"great-people-introducing-jade-lovell"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social: Q4 enters the chat","spans":[{"start":9,"end":17,"type":"strong"},{"start":27,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"A/W ‘24 is officially here and Q4 has entered the chat. Why is it so dark? And why did my Instagram get a Halloween takeover? Get the latest social scoop here. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zyj2rq8jQArT0K9J_Blogheaderimage.png?auto=format,compress"},"article_type":"News","published":"2024-11-05","link":{"uid":"state-of-social-q4-enters-the-chat"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zyj2rq8jQArT0K9J_Blogheaderimage.png?auto=format,compress"},"_meta":{"uid":"state-of-social-q4-enters-the-chat"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Meet Client Partner, Had. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"She has big enthusiasm, big ideas, big laughs and even bigger hair. She's friendly, she's funny, she gets the job DONE, but whatever you do, don't call her Hagrid. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Without further ado, here she is... ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Who are you and what do you do?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Hi, I’m Had, to some Angharad (it’s Welsh) and to others Hadders, and I’ve been called Hagrid before. I’m never sure whether to be insulted by nicknames, but you are sailing close to the wind if you call me Hagrid these days...","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I’m here at Great State as a Client Partner. That means staying close to what the client needs, being at the heart of the strategy, and keeping my ears pinned to the ground for ways that the Great State team can make their stars shine even brighter.","spans":[],"direction":"ltr"},{"type":"heading2","text":"How did you get to be here?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I have weaved through to where I am, but it's been a joyful journey with rough and smooth in there for good measure. I’ve worked at brand agencies big and small before throwing in the full-time towel and doing 5 years as a freelance Digital PM which I loved, and which saw me through COVID. I then moved into consulting on running small businesses and teams with a lovely bit of coaching to add flavour.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What freelance, consulting and coaching all gave me was deep experience, rich insight into how people work together, and a keen sense of how we can learn from others. But what it lacked was consistency, teamwork and being landed inside a rich business culture, all things Great State has in spades.","spans":[],"direction":"ltr"},{"type":"heading2","text":"What are you working on right now?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So here I am working on Great State’s Defence clients; Defence Digital and the Royal Navy. Currently the work is based on innovation in the Defence Digital space, and in supporting the Royal Navy’s Communications and Recruitment teams to deliver the very best digital experiences across the board.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"At Great State, we deliver tech solutions to create impact for our clients, and by mapping solutions and ensuring it is both backed by insight, led by expertise and then delivered on brief and to schedule, we can track the impact and value.","spans":[],"direction":"ltr"},{"type":"heading2","text":"How can intelligently designed tech deliver ROI for clients?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"At every turn we need to ensure we are laying the foundations in our benchmarking of data at the very outset to make that impact measurable. More importantly still, as we learn we must iterate and incorporate insights to allow us to get better and better, building the ROI as the projects and campaigns map out over time. These feedback loops are critical to success for our clients. Working in Defence has been eye opening, as this space is fast becoming a sector where the advances in technology are pushing ahead of the curve. It’s fantastic to be a part of this. ","spans":[{"start":566,"end":567,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"What are the tech innovations that excite you the most?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In my own time, I’m a keen environmentalist and this is another place where we can learn more using data. But even more exciting for me is the predictive tech; the stuff that allows us to anticipate global issues, to predict the changing weather patterns, and to understand how we can protect people and planet too.","spans":[],"direction":"ltr"},{"type":"heading2","text":"What excites you about your work?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I get excited at work when I can shift someone's perception whether that's with the team in the office day to day, or working on a project or idea with a client. It’s human nature to get bogged down in the day to day, and forget the big picture, so it’s thrilling, showing someone how to achieve something they thought they couldn't do or boosting someone's confidence in a new way.","spans":[],"direction":"ltr"},{"type":"heading2","text":"What excites you in life?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Outside of work I love nothing more than listening to music and occasionally making it myself. I’m more creative and musical than I like to let people know about. Don’t ask me to sing you a song as I just might break into one!","spans":[],"direction":"ltr"},{"type":"heading2","text":"What is the future of tech looking like to you?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I think tech is bound to go into the AI space. Sure, we are all talking about it and us millennials fear it ever so slightly. But I like to think that technology is usually built for a better world, and if it's not I want to believe we can steer whatever innovation is out there in the right direction. It's well known that AI has a growing carbon footprint, but we also know that there is good at the heart of it. The aim in using it well can be to help businesses and governments better prepare for climate change and the growing challenges for communities that come with it.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Ask a question back. What do you want to know? ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you read this far my question for you is, when's the last time you looked up and watched the clouds passing?","spans":[],"direction":"ltr"},{"type":"heading2","text":"Want to chat with Had?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you do, we don't blame you, she's a hoot. Ping her an email via had.armistead@greatstate.co. ","spans":[{"start":67,"end":94,"type":"strong"}],"direction":"ltr"}]}}],"_meta":{"uid":"great-people-introducing-had-armistead"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"State of Social: Q4 enters the chat","spans":[{"start":9,"end":17,"type":"strong"},{"start":27,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"A/W ‘24 is officially here and Q4 has entered the chat. Why is it so dark? And why did my Instagram get a Halloween takeover? Get the latest social scoop here. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-11-05","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zyj2rq8jQArT0K9J_Blogheaderimage.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/b628996fdf455e6d16068fc3cdd061dc/ea5de/Zyj2rq8jQArT0K9J_Blogheaderimage.png","srcSet":"/static/b628996fdf455e6d16068fc3cdd061dc/6b0e5/Zyj2rq8jQArT0K9J_Blogheaderimage.png 200w,\n/static/b628996fdf455e6d16068fc3cdd061dc/a489e/Zyj2rq8jQArT0K9J_Blogheaderimage.png 400w,\n/static/b628996fdf455e6d16068fc3cdd061dc/ea5de/Zyj2rq8jQArT0K9J_Blogheaderimage.png 800w,\n/static/b628996fdf455e6d16068fc3cdd061dc/b36f0/Zyj2rq8jQArT0K9J_Blogheaderimage.png 1200w,\n/static/b628996fdf455e6d16068fc3cdd061dc/cfd9e/Zyj2rq8jQArT0K9J_Blogheaderimage.png 1600w,\n/static/b628996fdf455e6d16068fc3cdd061dc/96abc/Zyj2rq8jQArT0K9J_Blogheaderimage.png 1808w","srcWebp":"/static/b628996fdf455e6d16068fc3cdd061dc/0c129/Zyj2rq8jQArT0K9J_Blogheaderimage.webp","srcSetWebp":"/static/b628996fdf455e6d16068fc3cdd061dc/0e93d/Zyj2rq8jQArT0K9J_Blogheaderimage.webp 200w,\n/static/b628996fdf455e6d16068fc3cdd061dc/2259f/Zyj2rq8jQArT0K9J_Blogheaderimage.webp 400w,\n/static/b628996fdf455e6d16068fc3cdd061dc/0c129/Zyj2rq8jQArT0K9J_Blogheaderimage.webp 800w,\n/static/b628996fdf455e6d16068fc3cdd061dc/45222/Zyj2rq8jQArT0K9J_Blogheaderimage.webp 1200w,\n/static/b628996fdf455e6d16068fc3cdd061dc/1f191/Zyj2rq8jQArT0K9J_Blogheaderimage.webp 1600w,\n/static/b628996fdf455e6d16068fc3cdd061dc/70720/Zyj2rq8jQArT0K9J_Blogheaderimage.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-q4-enters-the-chat"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and the RNLI","spans":[{"start":4,"end":17,"type":"strong"},{"start":19,"end":30,"type":"strong"},{"start":38,"end":43,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"It's with great pride we can announce that the Royal National Lifeboat Institution (RNLI) has appointed us as their new strategic digital agency at an exciting time in their 200 year history! Read more here.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"article_type":"News","published":"2024-10-31","link":{"uid":"new-collaboration-great-state-and-the-rnli"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-the-rnli"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Charitable choices: Using digital to cultivate support","spans":[{"start":11,"end":18,"type":"strong"},{"start":26,"end":33,"type":"strong"},{"start":47,"end":54,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Charities need to successfully build connections with the public to cultivate support. It takes time to do so, and its a complicated process, but digital can sit at the heart of your strategy.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Helen Evans","job_title":"Lead Strategist"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZxdgL4F3NbkBXy7c_7.png?auto=format,compress"},"article_type":"Opinion","published":"2024-10-22","link":{"uid":"charitable-choices-using-digital-to-cultivate-supp"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZxdgL4F3NbkBXy7c_7.png?auto=format,compress"},"_meta":{"uid":"charitable-choices-using-digital-to-cultivate-supp"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 09: Back to School edition ","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"The copycat war between Instagram and TikTok rolls on. Did someone say 'new sonic identity'? Instagram did. Find out what it's all about and more in this latest edition of The State of Social.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"article_type":"News","published":"2024-10-09","link":{"uid":"state-of-social-09-back-to-school-edition-"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-09-back-to-school-edition-"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"A/W ‘24 is officially here. The leaves are turning, the PSL’s are back, and so are we with all the very latest in Social Media newness.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Mariah Carey is defrosting as we speak… so join us as we pick the best from the patch with this month’s social updates!","spans":[],"direction":"ltr"},{"type":"heading2","text":"IG goes all out for Spooky Szn and beyond  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Who knew the holidays were such a big thing for Mosseri and the gang?!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We spotted a few extra spooky features in October, including an ultra-ghoulish font (a Goosebumps throwback IYKYK), keyword-triggered animations in DMs, and brand new templates for Stories. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"As we know, DMs are a hot spot for interactions right now, and Mosseri continued to add a little seasonal (pumpkin) spice in October. Secret words such as Halloween, and Trick-or-treat activated surprise animations and effects in Notes as well as DMs – sprinkling a little festive magic to messages.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"There were also new Broadcast Channel backgrounds to add to chats, as well as Meta’s new AI tools to personalise backgrounds as the seasons change (is it too early to use the C word yet?)…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram also added 5 new custom “Add Yours” templates to increase Story usage, and add an interactive element, including sharing of favourite seasonal movies and most-loved treats. Find them under the new section of the “Add Yours Templates” Discovery Surface in Stories.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In more scary news, Meta seems to be really pushing the AI-generated content via Meta AI. Is it paying off? We haven’t seen much of it… and given that the platform is all about creators and photography, is there much of an appetite for users to post AI-generated images? Especially in the golden ‘content creator era’ – we predict it may just get… ghosted. 👻","spans":[{"start":8,"end":13,"type":"em"},{"start":37,"end":43,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"It's a fresh attempt from the platform to boost engagement by capitalising on seasonal trends (and dare we say it, even trying to set their own). It's an especially smart move as it adds a level of perceived customisation and personalisation for Gen Z, who love to make their mark and show what makes them unique. Will we see it further increase into the winter months? We will of course, report back. ","spans":[],"direction":"ltr"},{"type":"heading2","text":"STEM enters the feed","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Not a new feature to some, but this month TikTok has expanded its role in science and education by offering up its STEM feed to all users in the UK, the US, and Ireland.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re all familiar with #LearnOnTikTok (@big.manny1 is our fave) whether it’s sleep tips, chemical reactions (mentos in coke!) or psychological tests to see if you’re really a psychopath or not – TikTok has it all.","spans":[{"start":40,"end":51,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.tiktok.com/@big.manny1/video/7158413581250219269?lang=en","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"The STEM feed was first launched in the US to TikTok users aged 18 and under in March 2024, before expanding to European audiences earlier this year – and now the feed is visible to post-teens and all!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re stoked that TikTok wants to get more people involved in its educational and science content – and that it’s putting such a focus on increasing the visibility of it. With over 200 million video views of STEM-approved content since the introduction of the STEM feed, it’s reported to be visited by almost a third of teens weekly (UK & USA).","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We love to see ‘social for good’ – and this push deserves all the praise it’s getting in shining a light on educators, teachers and STEM figures in the field.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"It doesn’t end there either, TikTok have plans to expand even further, through local language support for STEM feed content, enabling more users from across the globe to interact with the content.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We love to see it. Especially as the platform is continually in the firing line by critics claiming it’s a ‘time void’ and is only here to spread misinformation, take over young people’s minds and breed negativity.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You go TikTok.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Netflix and (posting-on-social-media) and chill","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Nope, not a Black Mirror episode, actual IRL!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This week, Netflix has announced its brand-new offering to share clips direct from Netflix to your pals across social.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The new option is called ‘Moments’ and works as a ‘clipping feature’ built into the streaming service, that enables you to create short clips from whatever you’re watching, to share with people using your social networks.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"How? On the new and improved pause screen, a ‘Moments’ option will appear, that allows you to edit and snip your current watch, creating a clip of that scene to send to a mate. Is this virtual Netflix and chill?!","spans":[{"start":185,"end":192,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Clips will include a link to the full show or film, (ofc Netflix are going to be promoting Netflix content) and also the ability to highlight specific segments to friends, all posted on your preferred social media platform.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Could this be particularly easy and useful for creating TikTok Stitches? We think so. Will it take off? Only time will tell…","spans":[{"start":109,"end":114,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"We say Bravo to Netflix, as this comes only as a natural progression in its attempts to connect the latest cinematic releases with engaging social activations and brand-boosting collaborations (remember the Wednesday hype?)!","spans":[{"start":7,"end":12,"type":"em"},{"start":207,"end":216,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"It also reveals a sharp 180 from Netflix’s previous strategy – where it actively sough out to block people from screenshotting and sharing content from its shows!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re rooting for media giants embracing and enhancing the potential of social media, content creator partnerships and all things engaging – as let’s face it, we love to share.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Social Media Today report that “Netflix has also embraced the power of word of mouth on social apps, deploying an army of reviewers to hype its latest shows across different apps, and combined with these clips, that could be a powerful way to maximise attention for its latest releases.”","spans":[{"start":49,"end":99,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.reddit.com/r/television/comments/frcn7f/does_netflix_influence_social_media_to_advertise/","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"“Moments” was rolled out to users on iOS on 28th October and is coming soon for Android users.","spans":[{"start":64,"end":76,"type":"em"}],"direction":"ltr"},{"type":"heading2","text":"Want in on the discussion?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We love to chat social, strategy, content and other fun stuff. And love to connect (hi!) ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Fancy a chat? If you’ve got a moment, ping us and email or slide into our DMs <3","spans":[],"direction":"ltr"},{"type":"paragraph","text":" ","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-q4-enters-the-chat"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"New collaboration: Great State and the RNLI","spans":[{"start":4,"end":17,"type":"strong"},{"start":19,"end":30,"type":"strong"},{"start":38,"end":43,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"It's with great pride we can announce that the Royal National Lifeboat Institution (RNLI) has appointed us as their new strategic digital agency at an exciting time in their 200 year history! Read more here.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2024-10-31","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/896d2f1c7f4af9aac05603f63efb9798/ea5de/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png","srcSet":"/static/896d2f1c7f4af9aac05603f63efb9798/6b0e5/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png 200w,\n/static/896d2f1c7f4af9aac05603f63efb9798/a489e/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png 400w,\n/static/896d2f1c7f4af9aac05603f63efb9798/ea5de/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png 800w,\n/static/896d2f1c7f4af9aac05603f63efb9798/b36f0/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png 1200w,\n/static/896d2f1c7f4af9aac05603f63efb9798/cfd9e/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png 1600w,\n/static/896d2f1c7f4af9aac05603f63efb9798/96abc/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.png 1808w","srcWebp":"/static/896d2f1c7f4af9aac05603f63efb9798/0c129/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.webp","srcSetWebp":"/static/896d2f1c7f4af9aac05603f63efb9798/0e93d/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.webp 200w,\n/static/896d2f1c7f4af9aac05603f63efb9798/2259f/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.webp 400w,\n/static/896d2f1c7f4af9aac05603f63efb9798/0c129/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.webp 800w,\n/static/896d2f1c7f4af9aac05603f63efb9798/45222/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.webp 1200w,\n/static/896d2f1c7f4af9aac05603f63efb9798/1f191/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.webp 1600w,\n/static/896d2f1c7f4af9aac05603f63efb9798/70720/ZyI20q8jQArT0Bgz_BLOGHEADERS1808x1016px-16-.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"new-collaboration-great-state-and-the-rnli"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and Cox Automotive","spans":[{"start":0,"end":4,"type":"strong"},{"start":17,"end":31,"type":"strong"},{"start":34,"end":49,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We're proud to be partnering with Cox Automotive to define, design and embed a new brand DNA across their complex European digital ecosystem. Read more here!","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png?auto=format,compress"},"article_type":"News","published":"2024-09-18","link":{"uid":"new-collaboration-great-state-and-cox-automotive"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-cox-automotive"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Charitable choices: Using digital to cultivate support","spans":[{"start":11,"end":18,"type":"strong"},{"start":26,"end":33,"type":"strong"},{"start":47,"end":54,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Charities need to successfully build connections with the public to cultivate support. It takes time to do so, and its a complicated process, but digital can sit at the heart of your strategy.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Helen Evans","job_title":"Lead Strategist"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZxdgL4F3NbkBXy7c_7.png?auto=format,compress"},"article_type":"Opinion","published":"2024-10-22","link":{"uid":"charitable-choices-using-digital-to-cultivate-supp"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZxdgL4F3NbkBXy7c_7.png?auto=format,compress"},"_meta":{"uid":"charitable-choices-using-digital-to-cultivate-supp"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 09: Back to School edition ","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"The copycat war between Instagram and TikTok rolls on. Did someone say 'new sonic identity'? Instagram did. Find out what it's all about and more in this latest edition of The State of Social.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"article_type":"News","published":"2024-10-09","link":{"uid":"state-of-social-09-back-to-school-edition-"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-09-back-to-school-edition-"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"We are incredibly proud to announce that the Royal National Lifeboat Institution (RNLI) has appointed us as their new strategic digital agency at an exciting time in their 200-year history.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Known for their courageous life-saving work around the coastlines of the United Kingdom, the RNLI provides more than just 24/7 emergency support. Their positive impact is felt across the country through rescue missions, water safety awareness, and fundraising efforts.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The needs and attitudes of the RNLI’s next generation of supporters and volunteers is changing rapidly. As an organisation, they understood that they needed to take a different approach built around a redefined digital experience. This is an exciting moment to join forces with the RNLI, to influence and support them on their digital transformation journey.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Together with the RNLI, we’ll evolve the way they use digital channels to generate more meaningful impact. We are excited to be working with them on that journey, helping them reach and attract their new target audiences.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Taking a strategic and user-centred approach, we will work together to build a digital experience that better serves their key audiences. Starting with their main website, our core objective is to boost charitable giving and amplify their core safety mission, all while working with the complex organisation to drive efficiencies. We’ll then turn our focus to the RNLI’s wider digital ecosystem, thinking creatively to deliver innovative solutions that bring about positive change.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Claire Bryden, Digital Experience Manager, RNLI:","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“We were so impressed with how Great State took the time to get to know the RNLI; our team, our volunteers and our supporters. It gave us full confidence that their digital leadership would truly serve our organisation as a whole. They’re stability, technical ability and new ideas impressed our team, and gave them the leading advantage.”","spans":[],"direction":"ltr"},{"type":"heading2","text":"David Chandler, Joint Managing Director at Great State:","spans":[{"start":54,"end":55,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"“We’re thrilled to be joining them at such an exciting point in their history, strengthening and preparing them for the future to ensure that they will always be able to succeed in their core mission: saving lives at sea. We feel privileged to be leading the RNLI into their next phase as an organisation. The opportunity to provide fresh thinking, innovation and technical leadership for such a nationally loved organisation is something we can all get behind.”","spans":[],"direction":"ltr"},{"type":"heading2","text":"Jinny Mitchell-Kent, Joint Managing Director at Great State:","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“The RNLI were looking for a long-term agency to work closely with their team - one team focussed on the same mission. This way of working is something that’s unique and key to the success of our long-standing client relationships. As two organisations, we are very aligned; we have similar values and can already see the impact that we’ll have. We’re excited about what we can do together and can’t wait to get moving.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you want to talk with us about how we can help you on your strategic digital transformation journey, then get in touch.","spans":[{"start":109,"end":121,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/contact","target":"_blank"}}],"direction":"ltr"}]}}],"_meta":{"uid":"new-collaboration-great-state-and-the-rnli"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"State of Social 09: Back to School edition ","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"The copycat war between Instagram and TikTok rolls on. Did someone say 'new sonic identity'? Instagram did. Find out what it's all about and more in this latest edition of The State of Social.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-10-09","image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/804267b8dbe44a9a8d00ad965e4e217b/d47f1/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg","srcSet":"/static/804267b8dbe44a9a8d00ad965e4e217b/b5b92/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg 200w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/3ff6e/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg 400w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/d47f1/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg 800w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/86173/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg 1200w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/a5547/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg 1600w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/a2a9f/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.jpg 7232w","srcWebp":"/static/804267b8dbe44a9a8d00ad965e4e217b/0c129/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.webp","srcSetWebp":"/static/804267b8dbe44a9a8d00ad965e4e217b/0e93d/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.webp 200w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/2259f/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.webp 400w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/0c129/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.webp 800w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/45222/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.webp 1200w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/1f191/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.webp 1600w,\n/static/804267b8dbe44a9a8d00ad965e4e217b/72c99/ZwZHzIF3NbkBXDbW_StateofSocialBlogPost-12-.webp 7232w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-09-back-to-school-edition-"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 08: Your August recap","spans":[{"start":0,"end":37,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"This is one State of Social update you won't want to miss. Big changes are coming to LinkedIn as they prepare themselves for Gen Z to finally log on. Read on for more. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg?auto=format,compress"},"article_type":"News","published":"2024-09-09","link":{"uid":"state-of-social-08-your-august-recap"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-08-your-august-recap"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 07: What was heating up in July? ","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":39,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"As we cautiously tip into August, clinging to a bottle of SPF and our hopes for just a little bit of Summer, we look back at what WAS hot in July: the all-important updates in the world of social media. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg?auto=format,compress"},"article_type":"News","published":"2024-07-30","link":{"uid":"state-of-social-07-what-was-heating-up-in-july"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-07-what-was-heating-up-in-july"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 06: Everything that happened in June","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":30,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"June brought cold weather and social media ✨controversy✨. Meta are nabbing your content as AI training data, TikTok copies Instagram (again), and more updates from the State of Social this way. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg?auto=format,compress"},"article_type":"News","published":"2024-07-02","link":{"uid":"state-of-social-06-everything-that-happened-in-june"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-06-everything-that-happened-in-june"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"As we step away from a very green, Brattish summer and into Demure Fall – we’ve got the latest seasonal goodness from the world of social media.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So, tune in, light a candle, stick on Gilmore Girls, sit back and relax as we turn the most ordinary of social media updates into mindful moments of exaggerated modesty.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Sound familiar?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"‘Booooom-bloop!’ The noise that many of us hear a million times a day – the ending of a TikTok downloaded and shared on other platforms. Love it or hate it, the sound is familiar and oddly satisfying (just me?).","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Always desperate to copy its fun, younger, cooler little sister platform, Instagram is once again demonstrating that imitation is the best form of flattery, as they’ve creates a sound as part of their ‘brand new sonic identity’.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The Creative Audio and Brand teams have designed what they call a ‘simple and iconic sound’ designed to fit with every Reel. ‘Intentionally punctuated’, and ‘imperfect’ – the new sound is just one part of a sonic vocabulary unique to the Instagram community.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This is just the first in a series of new sounds – but how has it been received? We headed over to the platform to delve into the post’s comment section (and we weren’t disappointed). Here are a few of our faves…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"This sound beautifully captures the unsettling time void of excessive Instagram use\" @victor.rolvaag","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"Makes me feel just anxiety tbh\" @midgetzip","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"To hear this all the time would not be fun. Please reconsider\" @kokumkohla","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"This gives me really strong \"fatal error\" warning message vibes\" @pikakun","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"Microsoft Teams has competition\" @amit.sunil","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Head to the announcement post to add your POV.","spans":[{"start":12,"end":29,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.instagram.com/p/DATP_01RMrB/?img_index=1","target":"_blank"}}],"direction":"ltr"},{"type":"heading2","text":"Slide into the DMs…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In yet another ditch attempt to spice up private chats in response to the persistent preference for DMs over posting, Instagram is now adding even more engagement tools to direct messages.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Feel the need to customise your photos with drawing tools, stickers and GIFs? There’s a new tool for that. Want to cut out specific bits of photos to send via DM? There’s a new tool for that too!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The platform is also adding new ‘birthday indicators’ to the Notes bubble (at the top of inboxes), so you’ll never forget a friends’ birthday again. To be fair, we’ve been lost without Facebook’s birthday reminders. Maybe this be the final push to delete Facebook forever?!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram is also adding some special new chat themes for ‘demure fall’… allowing users to switch up and curate their own Autumnal vibes for PSL szn, and include branded visuals like “Sabrina Carpenter” in celebration of her upcoming album.","spans":[{"start":183,"end":203,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"We’re not sure how much we’ll be switching up our chat themes, but it’s clear to see that IG are focussing their efforts on sparking more interest in private chats, in-line with the recent usage of messages over Stories and main feed.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"With reels still slaying the top spot for consumption on the channel, IG’ers are then turning to DMs to share Reels with friend and discuss privately. A trend on the app that’s far from the original purpose of sharing a photo or two, laden with 30 hashtags or more. We recognise and salute the shift – move with the times, or the times will move without you!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Re-edit (and re-upload)","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Finally! TikTok is testing an exciting new feature that allows users to re-edit videos after publishing!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This revolutionary new update will enable creators to make changes such as removing all edits to existing videos, recreate the original clip, and reupload a brand-new masterpiece. Sounds good right?!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The update comes at a time where more people than ever are creating on the platform – but the new feature is for ✨purists✨ only. If you use CapCut or other third-party apps to edit your videos, consider yourself personally excluded from the update.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The news is another push to encourage users to stay creating in-app, and to encourage content creators to use in-app features when video editing. The change is a smart one. It’s making it much easier to re-do clips, add extra content, or go back and try out a different approach in editing or make improvements post-publishing. Why outsource when you can do it in-house ;)?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re not 100% when this feature will be rolled out to everyone, but for those that use in-app editing and publishing, it could be a significant, game-changing update.","spans":[],"direction":"ltr"},{"type":"heading2","text":"In other TikTok news...","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In another copycat move, TikTok has introduced its very own Instagram Notes-like feature users’ inboxes and it’s called… drum roll please… ‘Thoughts’! Original hey? And of course, the new feature can be found at the top of users’ story feed, and in their profile picture.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The update is designed to allow users to share a short, text-based thought – displayed in (wait for it…) you guessed it, a speech bubble at the top of inboxes! Reeallllyyy, TikTok?","spans":[{"start":67,"end":74,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"The format and UI might be slightly different, but the principle remains the same.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"How impactful will it be? Only time will tell..","spans":[{"start":31,"end":36,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Our take? It’s getting harder and harder to tell the two apps apart these days!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Flip it and reverse it","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Finally, TikTok has launched Flip Story – a new feature allowing content creators to add a second side to their stories, which can be unlocked with a flip.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This interactive update is a great way to get followers to engage with their communities and adding another layer and level to storytelling on the platform.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Perfect for exclusive announcements, before and after reveals, and sneaky peaks at new product launches, Flip Story adds a layer of fun, mystery, and surprise to Stories on TikTok. With Billie Eilish even giving the new update a spin by revealing a before and after to delight fans with a peak at her new tour.","spans":[{"start":229,"end":234,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Want to test the new feature out for yourself? Here’s how…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Tap the \"+\" button to access the Create page and select Story, (or select the \"+\" button from your Profile photo). You should see the option to add a Flip Story (once available to you).","spans":[{"start":8,"end":11,"type":"strong"},{"start":33,"end":39,"type":"strong"},{"start":56,"end":61,"type":"strong"},{"start":79,"end":81,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"You’ll then have the chance to to upload two sides to your Story directly from the Create page or upload images to a Flip Story from your phone. Flip Stories are for only image uploads right now, but this may all change once rolled out to everyone.","spans":[{"start":83,"end":90,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"To view a Flip Story, press the \"Hold to Flip\" button on the first side of a Story. This will then reveal the hidden content, which will only play for a few seconds.","spans":[{"start":32,"end":46,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Creators will then be able to see a separate list of viewers that unveiled the second slide of the Story.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Will you be trying it?","spans":[],"direction":"ltr"},{"type":"heading2","text":"Ready to try out all this ✨newness✨?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Slide into our DMs or ping us an email if you want to breathe life into your stuff old social strategy.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Don’t ghost us! If you like what you see, drop us a line at hello@greatstate.co or let's be honest, send us a DM. ","spans":[{"start":100,"end":112,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.instagram.com/wearegreatstate","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"Seeeee ya!","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-09-back-to-school-edition-"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"New collaboration: Great State and Cox Automotive","spans":[{"start":0,"end":4,"type":"strong"},{"start":17,"end":31,"type":"strong"},{"start":34,"end":49,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We're proud to be partnering with Cox Automotive to define, design and embed a new brand DNA across their complex European digital ecosystem. Read more here!","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2024-09-18","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/ab0d5081bedf2662f7d7f2fa29033f0b/ea5de/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png","srcSet":"/static/ab0d5081bedf2662f7d7f2fa29033f0b/6b0e5/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png 200w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/a489e/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png 400w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/ea5de/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png 800w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/b36f0/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png 1200w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/cfd9e/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png 1600w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/96abc/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.png 1808w","srcWebp":"/static/ab0d5081bedf2662f7d7f2fa29033f0b/0c129/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.webp","srcSetWebp":"/static/ab0d5081bedf2662f7d7f2fa29033f0b/0e93d/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.webp 200w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/2259f/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.webp 400w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/0c129/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.webp 800w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/45222/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.webp 1200w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/1f191/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.webp 1600w,\n/static/ab0d5081bedf2662f7d7f2fa29033f0b/70720/ZumjcrVsGrYSvdM0_BLOGHEADERS1808x1016px-12-.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"new-collaboration-great-state-and-cox-automotive"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Pre-Discovery: Ask better questions, get better answers","spans":[{"start":0,"end":14,"type":"strong"},{"start":18,"end":25,"type":"strong"},{"start":26,"end":35,"type":"strong"},{"start":41,"end":47,"type":"strong"},{"start":48,"end":55,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Introducing the Pre-Discovery. The essential, but often over-looked process that helps you ask the right questions, to get the best answers.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Tom Kingham","job_title":"Client Partner"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZqDWAR5LeNNTxc9I_BLOGHEADERS1808x1016px-9-.png?auto=format,compress"},"article_type":"Opinion","published":"2024-07-24","link":{"uid":"pre-discovery-ask-better-questions-get-better-answers"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZqDWAR5LeNNTxc9I_BLOGHEADERS1808x1016px-9-.png?auto=format,compress"},"_meta":{"uid":"pre-discovery-ask-better-questions-get-better-answers"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"New collaboration: Great State and The Scouts Association","spans":[{"start":4,"end":17,"type":"strong"},{"start":35,"end":45,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We're delighted to announce a brand new digital partnership between Great State internationally recognised youth organisation, The Scouts Association. More information this way. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png?auto=format,compress"},"article_type":"News","published":"2024-06-25","link":{"uid":"new-collaboration-great-state-and-the-scouts-assoc"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png?auto=format,compress"},"_meta":{"uid":"new-collaboration-great-state-and-the-scouts-assoc"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 08: Your August recap","spans":[{"start":0,"end":37,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"This is one State of Social update you won't want to miss. Big changes are coming to LinkedIn as they prepare themselves for Gen Z to finally log on. Read on for more. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg?auto=format,compress"},"article_type":"News","published":"2024-09-09","link":{"uid":"state-of-social-08-your-august-recap"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-08-your-august-recap"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Cox Automotive is a leading global automotive enterprise with 125 years’ experience providing services to almost every segment of the automotive industry. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"From dealerships to manufacturers to financial services and consumers. Their mission is to transform the way the world buys, sells, owns and uses vehicles.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Their brand identity acts as the bond across their 25 sub-brands, throughout Europe and beyond. To ensure recognition, affinity, reassurance and loyalty for their global customers, its vital that the core Cox Automotive brand is competitive, recognisable, digitally optimised, and works across the whole portfolio.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We are proud to have been selected to define, design and embed a new Cox Automotive brand DNA across their complex European digital ecosystem.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our objective is to develop a harmonised digital brand identity that is distinctly and uniquely, Cox. Instilled with digital first principles, this piece of work will be widespread, spanning multiple touch points from brand toolkits to design systems and motion principles. Not only will this work strengthen the brand equity across existing sub-brands but enable operational efficiencies as they continue to adapt and expand their brand portfolio.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re excited to get under the skin of their organisation to re-imagine and deliver a digital identity reflecting who they are today, building the foundations for the future of the global automotive giant.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Laura Lunn, Marketing Director, Cox Automotive","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“Great State’s level of detail and distillation of our brief was just what we were looking for. Their synergies of thought when it came to our overarching brand unification, whilst simultaneously shifting towards a digital first brand were impressive.”","spans":[],"direction":"ltr"},{"type":"heading2","text":"David Chandler, Joint Managing Director, Great State","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“We are so excited to have Cox Automotive on board as a client; to be collaborating to deliver them a digital brand experience that is tailor-made to their organisation. Not only is the scale and complexity of Cox Automotive a motivating and exciting challenge for the team, we’re looking forward to leveraging our deep experience in the automotive sector to help them better understand their diverse customer base, and deliver a unique digital brand experience that drives the outcomes they want.” ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you'd like to know how we can help you transform, secure and optimise your digital estates, get in touch.","spans":[{"start":95,"end":108,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/contact","target":"_blank"}}],"direction":"ltr"}]}}],"_meta":{"uid":"new-collaboration-great-state-and-cox-automotive"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"State of Social 08: Your August recap","spans":[{"start":0,"end":37,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"This is one State of Social update you won't want to miss. Big changes are coming to LinkedIn as they prepare themselves for Gen Z to finally log on. Read on for more. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-09-09","image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/8a8d6f98a201af47582df35d661e3e8e/d47f1/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg","srcSet":"/static/8a8d6f98a201af47582df35d661e3e8e/b5b92/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg 200w,\n/static/8a8d6f98a201af47582df35d661e3e8e/3ff6e/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg 400w,\n/static/8a8d6f98a201af47582df35d661e3e8e/d47f1/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg 800w,\n/static/8a8d6f98a201af47582df35d661e3e8e/86173/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg 1200w,\n/static/8a8d6f98a201af47582df35d661e3e8e/a5547/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg 1600w,\n/static/8a8d6f98a201af47582df35d661e3e8e/a2a9f/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.jpg 7232w","srcWebp":"/static/8a8d6f98a201af47582df35d661e3e8e/0c129/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.webp","srcSetWebp":"/static/8a8d6f98a201af47582df35d661e3e8e/0e93d/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.webp 200w,\n/static/8a8d6f98a201af47582df35d661e3e8e/2259f/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.webp 400w,\n/static/8a8d6f98a201af47582df35d661e3e8e/0c129/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.webp 800w,\n/static/8a8d6f98a201af47582df35d661e3e8e/45222/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.webp 1200w,\n/static/8a8d6f98a201af47582df35d661e3e8e/1f191/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.webp 1600w,\n/static/8a8d6f98a201af47582df35d661e3e8e/72c99/ZuAu9xoQrfVKl6Ek_StateofSocialBlogPost-9-.webp 7232w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-08-your-august-recap"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 07: What was heating up in July? ","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":39,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"As we cautiously tip into August, clinging to a bottle of SPF and our hopes for just a little bit of Summer, we look back at what WAS hot in July: the all-important updates in the world of social media. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg?auto=format,compress"},"article_type":"News","published":"2024-07-30","link":{"uid":"state-of-social-07-what-was-heating-up-in-july"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-07-what-was-heating-up-in-july"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 06: Everything that happened in June","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":30,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"June brought cold weather and social media ✨controversy✨. Meta are nabbing your content as AI training data, TikTok copies Instagram (again), and more updates from the State of Social this way. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg?auto=format,compress"},"article_type":"News","published":"2024-07-02","link":{"uid":"state-of-social-06-everything-that-happened-in-june"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-06-everything-that-happened-in-june"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 05: Your May update","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Did You Notice When WhatsApp Deployed An Update That Capitalised Everything Across The App? Verity, certainly did. Read more on the WhatsApp Capitalisation Outrage and more updates from the world of social media in May. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"article_type":"News","published":"2024-06-14","link":{"uid":"state-of-social-o5-your-may-update"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-o5-your-may-update"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"August slipped away into a moment in time – it was demure, very mindful, very cutesy.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"It was also the start of the Paralympics, the Olympic Games, a wash-out of a summer holiday break, and definitely maybe an Oasis reunion announcement.   ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"As we enter ‘back to school mode’ – we’ve got you covered with all the latest news and updates from the land of social. So, say the dog ate your homework, tear up the rule-book, and read on to get clued up on what happened in Social Media in the month of August. ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Double or nothing!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram kicked off the month with one of many updates, (20 – in fact!) and surprised us all with doubling the carousel frame limit.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You know your friend, the one who uploads every single sunset picture and cup of coffee? Well they’re about to become a whole load happier! But what does this mean for brands? It’s time to get creative with artsy swipe-able images, and the chance to play around with more visually-appealing ways to get your point across. Will this lead to an algorithmic push for carousels? Or will we still start to see drop off after frame 7… we’ll keep our ear to the ground and report back!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Be there or be…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Mosseri also confirmed that the Instagram are experimenting with testing a new profile display format – with the famous square grid being swapped out for 4:5 portrait rectangles!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"User accounts that make use of the square grid pattern, and use text over image for Reel covers and feed posts will need to update templates and creative, as the current 4:5 crop does not look aesthetic with letters cropped and post aspects out of whack… as after all – isn’t that was IG is all about?!","spans":[{"start":184,"end":188,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"It’s not yet been revealed if this ‘edgy’ change is one that will be sticking around, or if it’s just here to switch up creators’ visuals – but, as we mentioned last time, so much content is consumed via the feed, navigation page, through Meta’s AI recommendations, and DMs… the grid isn’t such a big thing anymore. It’s just not that deep.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Views > everything","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Whilst we’re on the subject of Instagram… quite possibly the biggest and most impactful update of the month for brands and creators is the news that VIEWS ARE EVERYTHING. What do we mean? Well, historically, key social media metrics were based around reach and impressions – how many times your content was seen by how many sets of eyeballs (reach). After some deliberation between the two, and which metric to favour in those monthly reporting meetings… Instagram has decided to try and simplify, whilst making way for new creators and the prospect of ‘going viral’ in the process.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Views will shortly become the ‘primary metric across all organic and boosted media’ on the platform. This includes Reels, photos, carousels, Lives, and Stories. The spread of content format relates directly to creators and brands ‘better understanding how their content is performing’ and wanting ‘every creator to feel empowered to succeed on Instagram’.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"For Reels, the current ‘Plays’ metric will be relabelled as ‘Views’ – and for all other content formats, the ‘Impressions’ metric will be scrapped and also replaced with ‘Views’. Instagram has hinted for a while that follower number just isn’t that important any more on the platform (due to how posts are mainly AI-recommended, and how we see less of the people we follow on our feeds. This shift is monumental – and really solidifies Instagram’s new mantra of focussing on content, quality of content, and how ‘Grammers interact with it.","spans":[],"direction":"ltr"},{"type":"heading2","text":"LinkedIn FINALLY does it…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The day is finally here – native video carousels come to LinkedIn, finally!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We never thought LinkedIn would take UGC video content seriously. After years of clunky PDF carousels and a lack of engaging video, this new feature has arrived. With side-scrolling displays and an algorithm based on your activity, LinkedIn's video carousels are here.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Tapping any clip takes you to a TikTok-style full-screen video player, allowing creators to embrace short-form trends. We’re more-than happy to see our ‘sensible sister’ of a social platform, LinkedIn, move with the times – as lord only knows we’ve waited long enough for it.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Will UGC thrive, or will it flop like LinkedIn Stories? It's a clear move to appeal to Gen Z as they enter the corporate platform. A tactic to bring on board a younger audience, in search of a fresher, more instant, content-serve-appeal. After all, who wants to read long updates when you can watch a video while avoiding that overdue email? 👀","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re doubtful this is going to ‘break ground’ for LinkedIn although our research sources tell us that in August, LinkedIn reported that 1.5 million pieces of content were uploaded every minute, with video being the fastest-growing content type – growing by 34% year-on-year, who’d have thought!","spans":[{"start":123,"end":131,"type":"hyperlink","data":{"link_type":"Web","url":"https://news.linkedin.com/2024/July/LinkedIn_Business_Highlights_from_FY24_Q4_Earnings","target":"_blank"}},{"start":200,"end":205,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"What about live-streams I hear you say? Will they have a place in this new shiny video-led LinkedIn world? We’ll keep an eye out, so you don’t have to!  ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Think we’ve missed anything?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Want to get in touch to see how we can bring your LinkedIn pages to life or breathe some love into your social content strategy?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We love to chat – so feel free to pop in our DMs.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Until next time! <3","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-08-your-august-recap"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"State of Social 07: What was heating up in July? ","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":39,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"As we cautiously tip into August, clinging to a bottle of SPF and our hopes for just a little bit of Summer, we look back at what WAS hot in July: the all-important updates in the world of social media. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-07-30","image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/26a2a7d23ec9d871a7942809ad581892/d47f1/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg","srcSet":"/static/26a2a7d23ec9d871a7942809ad581892/b5b92/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg 200w,\n/static/26a2a7d23ec9d871a7942809ad581892/3ff6e/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg 400w,\n/static/26a2a7d23ec9d871a7942809ad581892/d47f1/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg 800w,\n/static/26a2a7d23ec9d871a7942809ad581892/86173/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg 1200w,\n/static/26a2a7d23ec9d871a7942809ad581892/a5547/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg 1600w,\n/static/26a2a7d23ec9d871a7942809ad581892/a2a9f/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.jpg 7232w","srcWebp":"/static/26a2a7d23ec9d871a7942809ad581892/0c129/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.webp","srcSetWebp":"/static/26a2a7d23ec9d871a7942809ad581892/0e93d/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.webp 200w,\n/static/26a2a7d23ec9d871a7942809ad581892/2259f/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.webp 400w,\n/static/26a2a7d23ec9d871a7942809ad581892/0c129/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.webp 800w,\n/static/26a2a7d23ec9d871a7942809ad581892/45222/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.webp 1200w,\n/static/26a2a7d23ec9d871a7942809ad581892/1f191/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.webp 1600w,\n/static/26a2a7d23ec9d871a7942809ad581892/72c99/Zqit6R5LeNNTxlm0_StateofSocialBlogPost-7-.webp 7232w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-07-what-was-heating-up-in-july"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 06: Everything that happened in June","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":30,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"June brought cold weather and social media ✨controversy✨. Meta are nabbing your content as AI training data, TikTok copies Instagram (again), and more updates from the State of Social this way. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg?auto=format,compress"},"article_type":"News","published":"2024-07-02","link":{"uid":"state-of-social-06-everything-that-happened-in-june"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-06-everything-that-happened-in-june"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 05: Your May update","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Did You Notice When WhatsApp Deployed An Update That Capitalised Everything Across The App? Verity, certainly did. Read more on the WhatsApp Capitalisation Outrage and more updates from the world of social media in May. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"article_type":"News","published":"2024-06-14","link":{"uid":"state-of-social-o5-your-may-update"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-o5-your-may-update"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 04: The essential April recap","spans":[{"start":0,"end":9,"type":"strong"},{"start":15,"end":34,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Better late than never, eh? Verity is back again with the next State of Social. In this series she takes the hard work out of staying on top of the *constantly* fluctuating world of social media. Whether you're a Social Media Manager looking to learn from your peers or whether you're a brand looking for a helping hand from the best - this one is for you. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-05-14","link":{"uid":"state-of-social-04-april-recap"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-04-april-recap"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"July was a big month for news, less so for soaring temperatures. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"As we cautiously tip into August, clinging to a bottle of SPF, a beach towel and our hopes for just a little bit of Summer, we look back at what WAS hot in July. And of course we mean the all-important updates from the world of social media. ","spans":[{"start":102,"end":108,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Introducing the State of Social 07, from our super social, Social Media Manager, Verity. Enjoy! ","spans":[],"direction":"ltr"},{"type":"heading2","text":"You asked and TikTok listened","spans":[],"direction":"ltr"},{"type":"paragraph","text":"TikTok have finally sat up, listened to users and implemented an ‘upload cover image’ button 🥳","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In a clear move to rival Instagram, you can now add any image from your camera roll to feature as the ‘cover photo’ for your latest TikTok upload. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This well received update in the editing process is a smart move from the platform as it's enhancing the branding opportunities of an accounts' interface. Previously the cover had to be a still image, selected from the video which meant that picking a cover could sometimes be a little chaotic. Now, all cover images can be curated using a set of cohesive and creative brand guidelines (helloooo 2015 IG grid goals).","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This will likely be a game changer for brands – but with the rise in popularity of authentic content, will this change go against the grain for many target 16-24 year olds?","spans":[],"direction":"ltr"},{"type":"heading2","text":"Reels get a musical makeover 🎶","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What’s this we hear? IG is on the front foot?!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Brand new for July, you can now add up to 20 tracks in one Reel. It’s true… and it’s something that TikTok CAN’T do, natively anyway.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So, get ready to remix. This Reel upgrade is well and truly a game-changer for creators. Not only can you add multiple songs – you can visually align audio to elements like Stickers, clips and text whilst editing in-app. This update will offer creators the opportunity to be more flexible and creative in their short-form vids.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Social media nerds (me) will be asking – what happens to trending audio?! It'll be interesting to find out...","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In addition, amateur DJs (also me) will have the ability to create unique audio mixes that can be saved, downloaded and reused by (potentially) millions! Does this offer up a new way for budding musicians to launch their careers? ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Seems like a good opportunity to me... ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Take some notes, on Notes","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram is back at it again with yet another update for the 'Notes' messaging feature. Now being pushed outside of DMs, ‘Grammers can now leave Notes on feed posts and Reels.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This move provides another way to engage with friends and followers. It's kind of like a Post-It note that shows up directly on feed posts. Like all good things, nothing lasts forever, and Notes last for just three days, and can only be left by mutual follows. Think of it as a way to spark interaction and conversation between friends, and friends of friends.","spans":[{"start":337,"end":359,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Instagram says that young users in particular are really taking to this feature. In fact, they're reporting that teen users create Notes at 10 times the rate of non-teens. You go, Gen A&Z.  ","spans":[{"start":50,"end":57,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Rivalling TikTok and Snap, is this Meta’s answer to avoid stagnating with younger users?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Here’s some Notes on the update from Instagram directly. You can even see that the language Instagram has used to describe this new functionality is tailored to that audience specifically:","spans":[{"start":12,"end":18,"type":"em"}],"direction":"ltr"},{"type":"list-item","text":"'React to posts in real time: Leaving Notes on Feed and Reels posts makes it easier to stay up to date with the content that your friends are enjoying, and seeing their reactions to their favourite posts as you scroll.'","spans":[{"start":0,"end":219,"type":"em"},{"start":0,"end":29,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"'Share hot takes: As Notes on Feed and Reels are only visible for three days, you can share your hottest takes and unfiltered opinions on timely content, like celebrity hard launches, restaurant recommendations in your city, and your reacts to the newest viral meme.'","spans":[{"start":0,"end":267,"type":"em"},{"start":0,"end":17,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"'Hype up your friends: Leave Notes on your bestie’s selfie, freak out over the latest Taylor Swift surprise song, or share your excitement for the latest collab from your favourite brand.'","spans":[{"start":0,"end":188,"type":"em"},{"start":0,"end":22,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"Et voila!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"It’s been a busy month! As always, if you'd like some help in understanding how social media could support your brand, or engage customers you're struggling to reach, get in touch. ","spans":[{"start":167,"end":179,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/contact","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"And in the mean time, stay safe out there, see ya in August 👋","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-07-what-was-heating-up-in-july"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"State of Social 06: Everything that happened in June","spans":[{"start":9,"end":15,"type":"strong"},{"start":20,"end":30,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"June brought cold weather and social media ✨controversy✨. Meta are nabbing your content as AI training data, TikTok copies Instagram (again), and more updates from the State of Social this way. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-07-02","image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/26eb8d24c0de58e1d319e0f96b2645a7/d47f1/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg","srcSet":"/static/26eb8d24c0de58e1d319e0f96b2645a7/b5b92/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 200w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/3ff6e/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 400w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/d47f1/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 800w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/86173/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 1200w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/a5547/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 1600w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/a2a9f/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.jpg 7232w","srcWebp":"/static/26eb8d24c0de58e1d319e0f96b2645a7/0c129/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp","srcSetWebp":"/static/26eb8d24c0de58e1d319e0f96b2645a7/0e93d/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 200w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/2259f/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 400w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/0c129/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 800w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/45222/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 1200w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/1f191/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 1600w,\n/static/26eb8d24c0de58e1d319e0f96b2645a7/72c99/ZoK1MB5LeNNTwrry_StateofSocialBlogPost-6-.webp 7232w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-06-everything-that-happened-in-june"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 05: Your May update","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Did You Notice When WhatsApp Deployed An Update That Capitalised Everything Across The App? Verity, certainly did. Read more on the WhatsApp Capitalisation Outrage and more updates from the world of social media in May. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"article_type":"News","published":"2024-06-14","link":{"uid":"state-of-social-o5-your-may-update"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-o5-your-may-update"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 04: The essential April recap","spans":[{"start":0,"end":9,"type":"strong"},{"start":15,"end":34,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Better late than never, eh? Verity is back again with the next State of Social. In this series she takes the hard work out of staying on top of the *constantly* fluctuating world of social media. Whether you're a Social Media Manager looking to learn from your peers or whether you're a brand looking for a helping hand from the best - this one is for you. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-05-14","link":{"uid":"state-of-social-04-april-recap"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-04-april-recap"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 03: So, what happened in March?","spans":[{"start":0,"end":47,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"In this month's State of Social: Brands are getting intimate in your DMs; much like your mum's white blazer, all things come back in fashion, and the same goes for static formats on social; longer reels have arrived, and Pinterest delivers a body positivity slam dunk. Let's get cracking, shall we?","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zg1U48t2UUcvBW81_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-04-04","link":{"uid":"state-of-social-03-so-what-happened-in-march"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zg1U48t2UUcvBW81_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-03-so-what-happened-in-march"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"June 2024. It was cold. In fact, it was the coldest start to any summer on record. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If the chill in the air deterred you from venturing outside then maybe you spent a little more time scrolling social than usual. Maybe you spotted that viral AI disclaimer? Well, turns out it was fake but its sparked an interesting conversation about Meta's use of our data when it comes to training their AI. \n\nThis way for more information, and even more updates from the hectic world of social.","spans":[{"start":147,"end":152,"type":"em"}],"direction":"ltr"},{"type":"heading2","text":"Fake news 🚨","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Meta are going to use your social posts for AI training. Boo. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"You may have seen an ‘Add Yours’ style Instagram story doing the rounds stating something along the lines of: ‘I do not give permission for Meta to use my content for AI training purposes’. It gained a lot of traction; even celebrities (Nadal, looking at you) were posting it thinking it would stop Meta taking content as training data.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Sadly, that viral moment turned out to be completely useless.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So, what can you do?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"EU users can rely on European privacy laws and have the option of opting-out. Although Meta doesn’t make it easy. ","spans":[{"start":9,"end":13,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Head to the Settings > Privacy Centre > ‘How Meta uses information’. This section requires an authentication code sent via email (not ideal if you still use your teenage email address and long-forgotten password). We think it raises a question about Meta’s future popularity. This doesn’t seem like a path its users will easily be led down. What do you think?","spans":[],"direction":"ltr"},{"type":"heading2","text":"Instagram Stories are sticking around…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram is going to test ‘Stories Highlights’ on user profiles.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Despite social media platforms drifting away from the ‘social elements’ and more towards straight-up entertainment (cheers, TikTok) – this brand-new engagement tactic doubles down  where the platform is still seeing strong user activity i.e. Reels and Stories.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Instagram’s big boss, Adam Mosseri, has said that this update is in response to a change in user behaviour. IG feed activity has seen a steady decline in recent years, with users posting less to their main profile than ever before, mainly posting to Stories, and interacting privately in DMs. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"‘Lately’, is a feature just for Stories. An automatically generated 'highlight feed' can be added to your profile showcasing your most recent activity. This will extend the shelf life of Stories, from 24 hours to anything up to 7 days. Hell yeah!  ","spans":[],"direction":"ltr"},{"type":"heading2","text":"TikTok gets collaborative","spans":[{"start":12,"end":25,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"Hot off the press! TikTok is finally launching its very own collaboration feature.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Creators will be able to tag up to 5 collaborators in a post and profile links will be displayed in post details. Collaborators will have the option to decline, and brands will need to ‘approve’ this content (sound familiar?).","spans":[],"direction":"ltr"},{"type":"paragraph","text":"This step is very similar to the Instagram collaboration process but makes us ask the question; how did this update take so long to be released?!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"On TikTok, users will be capped at collaborating up to a maximum of four times a month. This is a small change from Instagram, where six collaborators can be added to a single post and there's no limit to how many collaborator posts you can create each month.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Original, it is not. But this move is long-awaited by content creators and enables more options to monetise content, as well as increase reach.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Is this just another monthly update that pits TikTok higher than its Meta counterparts?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"What do you think? 🤔","spans":[],"direction":"ltr"},{"type":"heading2","text":"YouTube launches live test of AI Ideas Generator","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Creative block. We all get it (lord knows it’s taken a good few hours to write this blog 😜) so what about a bit of help from our old friend AI?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"YouTube has launched a new AI idea generator to provide a little 'creative encouragement' when it comes to content creation inspiration.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The latest generative AI feature will be available to a select group of YouTube Studio users. YouTube say that it’s been designed to ‘…make it easier for creators to decide what to dream up and share next...  If you’re a creator in the experiment and you navigate to Studio > Analytics > Research on desktop, you’ll see ideas for content you could create to share on YouTube.’","spans":[{"start":133,"end":375,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"YouTube also says that the tool is designed to help creators tap into what topics their audience are resonating with, plus providing fresh concepts for truly unique video content.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Would you welcome this AI-driven change? We predict the insights could be useful – but also, intrigued to see what kind of new concepts AI can cook up for our creators!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Watch this space.","spans":[],"direction":"ltr"},{"type":"heading2","text":"That’s all folks!","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Join us again, same time same place as we delve deeper into the crazy world that is social media. Adios!","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-06-everything-that-happened-in-june"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"Great People: An Umbraco MVP special with Andrew McKaskill","spans":[{"start":0,"end":17,"type":"strong"},{"start":29,"end":42,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Andrew McKaskill. Technical Architect, Great Person and now, official Umbraco MVP. Find out about what that means for us, and for our clients, in this latest blog. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2024-06-27","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zn0ukJbWFbowe761_GreatPeopleblogheaders.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/037b554929732718356512ef30c249eb/ea5de/Zn0ukJbWFbowe761_GreatPeopleblogheaders.png","srcSet":"/static/037b554929732718356512ef30c249eb/6b0e5/Zn0ukJbWFbowe761_GreatPeopleblogheaders.png 200w,\n/static/037b554929732718356512ef30c249eb/a489e/Zn0ukJbWFbowe761_GreatPeopleblogheaders.png 400w,\n/static/037b554929732718356512ef30c249eb/ea5de/Zn0ukJbWFbowe761_GreatPeopleblogheaders.png 800w,\n/static/037b554929732718356512ef30c249eb/b36f0/Zn0ukJbWFbowe761_GreatPeopleblogheaders.png 1200w,\n/static/037b554929732718356512ef30c249eb/cfd9e/Zn0ukJbWFbowe761_GreatPeopleblogheaders.png 1600w,\n/static/037b554929732718356512ef30c249eb/96abc/Zn0ukJbWFbowe761_GreatPeopleblogheaders.png 1808w","srcWebp":"/static/037b554929732718356512ef30c249eb/0c129/Zn0ukJbWFbowe761_GreatPeopleblogheaders.webp","srcSetWebp":"/static/037b554929732718356512ef30c249eb/0e93d/Zn0ukJbWFbowe761_GreatPeopleblogheaders.webp 200w,\n/static/037b554929732718356512ef30c249eb/2259f/Zn0ukJbWFbowe761_GreatPeopleblogheaders.webp 400w,\n/static/037b554929732718356512ef30c249eb/0c129/Zn0ukJbWFbowe761_GreatPeopleblogheaders.webp 800w,\n/static/037b554929732718356512ef30c249eb/45222/Zn0ukJbWFbowe761_GreatPeopleblogheaders.webp 1200w,\n/static/037b554929732718356512ef30c249eb/1f191/Zn0ukJbWFbowe761_GreatPeopleblogheaders.webp 1600w,\n/static/037b554929732718356512ef30c249eb/70720/Zn0ukJbWFbowe761_GreatPeopleblogheaders.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"great-people-an-umbraco-mvp-special"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Going green: Using Umbraco to reduce your carbon footprint","spans":[{"start":0,"end":6,"type":"strong"},{"start":11,"end":30,"type":"strong"},{"start":37,"end":58,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"There's a hidden cost to the explosion in internet-connected devices: the carbon footprint. Those who design digital services can play an active role in reducing the carbon impact of the digital products they design. CMS platforms like Umbraco can help you do just that and in this blog, James explains how. ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"James Hobbs","job_title":"Head of Engineering"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/f066cede-74e9-4063-9e4f-5f2ef64d0ec3_Green+bulb.jpg?auto=compress,format"},"article_type":"Tech","published":"2023-09-18","link":{"uid":"going-green-using-umbraco-to-reduce-your-carbon-footprint"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/f066cede-74e9-4063-9e4f-5f2ef64d0ec3_Green+bulb.jpg?auto=compress,format"},"_meta":{"uid":"going-green-using-umbraco-to-reduce-your-carbon-footprint"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Unlocking efficiency with Umbraco cloud","spans":[{"start":0,"end":10,"type":"strong"},{"start":20,"end":39,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Umbraco Cloud is a cloud-based, all-in-one managed Umbraco CMS solution which makes it an ideal solution for web-transformation projects on an Enterprise scale. Our Umbraco MVP, Nurhak, illustrates why and how Umbraco Cloud gives the flexibility and scalability to deliver the results you need, at pace.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Nurhak Kaya","job_title":"Technical Architect"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/f25428e5-d278-4cdb-8da2-d9879264322f_UmbracoCloud.png?auto=compress,format"},"article_type":"Tech","published":"2023-11-08","link":{"uid":"unlocking-efficiency-and-flexibility-with-umbraco-cloud"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/f25428e5-d278-4cdb-8da2-d9879264322f_UmbracoCloud.png?auto=compress,format"},"_meta":{"uid":"unlocking-efficiency-and-flexibility-with-umbraco-cloud"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"MyNavy: Using Umbraco in the Enterprise","spans":[{"start":0,"end":14,"type":"strong"},{"start":21,"end":29,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We frequently use Umbraco to deliver complex solutions. Its flexibility and ease of use make it the ideal platform to host enterprise integrations – no matter where the services live. MyNavy is a working example of the power of Umbraco as an enterprise solution - it boomed from hosting three product areas to seventeen, and it's still growing. Read on to find out how. ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Andrew McKaskill","job_title":"Lead Technical Architect"},"thumbnail":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/8f105dad-11b0-4c67-b0eb-23a90f3c9d98_scale+up+.jpg?auto=compress,format"},"article_type":"Tech","published":"2023-07-12","link":{"uid":"mynavy-using-umbraco-in-the-enterprise"},"image":{"dimensions":{"width":1600,"height":900},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/8f105dad-11b0-4c67-b0eb-23a90f3c9d98_scale+up+.jpg?auto=compress,format"},"_meta":{"uid":"mynavy-using-umbraco-in-the-enterprise"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"We're all about celebrating our people. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"After all, without our great people, Great State wouldn't be a great place to work. And crucially, its thanks to our talented team that we're able to produce the award-winning work that we're known for. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So, without further ado, we offer you three very short, but very valuable minutes with our latest Great Person, and recently appointed Umbraco MVP. ","spans":[],"direction":"ltr"},{"type":"heading3","text":"Welcome to the Umbraco MVP Hall of Fame! For those that might not know what that means, can you explain?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Every year Umbraco selects members of the Umbraco open-source community to be MVPs. MVP stands for “Most Valuable People”, and Umbraco uses the MVP program to celebrate people that have made a significant contribution to the product and/or community.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Open Source projects live and die based on the contributions from everyone that uses them. But it’s not just code that is valuable: updating documentation, organising meet-ups, talking at events; these all help to galvanise other people to use and contribute to the product as well, so they are just as valuable.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Nice one, well done! Tell us a little about your experience with Umbraco, and what you do at Great State?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"I started using Umbraco about 5 years ago, but really started getting involved in the community after my first Codegarden, just over 2 years ago.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"In my role at Great State as Lead Technical Architect, I design and lead development of digital solutions for our clients. Umbraco is an incredibly flexible platform on which to develop digital solutions, and we often recommend it to our clients.","spans":[],"direction":"ltr"},{"type":"heading3","text":"How come you were selected to be part of the special MVP club?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Over the last 2 years I’ve been actively involved in the community, helping organise the UmBristol meet-ups, writing articles and sharing our work through talks like Codegarden. Last year I also collaborated closely with Umbraco HQ as a member of the Headless Community Team. The Community Team is an industry sounding board, designed to help Umbraco develop a headless API solution, as well as contributing code to the main codebase.","spans":[],"direction":"ltr"},{"type":"heading3","text":"What does it mean for you?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Being an MVP feels incredible! It’s recognition of all the work and effort I’ve put in over the last few years, and it only makes me want to contribute more!","spans":[],"direction":"ltr"},{"type":"heading3","text":"What does it mean for Great State?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Having an Umbraco MVP in the agency shows our dedication to the platform and the community that supports it. It also means our clients are safe in the knowledge that they’ve come to the people that really know their stuff.","spans":[{"start":198,"end":205,"type":"em"}],"direction":"ltr"},{"type":"heading3","text":"What does it mean for your clients?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"My clients not only have access to my experience and insight, but also that of dozens of others through the MVP network. It allows us to resolve issues faster, as well as provide highly valued feedback to Umbraco HQ on real-life issues clients are experiencing. Working this closely with Umbraco means I can help to them to build specific functionality, that directly meets the specific needs of our clients. ","spans":[],"direction":"ltr"},{"type":"heading3","text":"In your view, what’s next for Umbraco?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Umbraco is growing and maturing all the time. They just released V14 a few weeks ago with a new back-office re-written in modern web technologies with extensive integration and extension points. I think this places them in an amazing position to continue to grow as more and more people use the platform to deliver their digital solutions.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you’d like to speak to Andrew about your next web project, then he’s all ears. ","spans":[{"start":67,"end":80,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/contact","target":"_blank"}}],"direction":"ltr"}]}}],"_meta":{"uid":"great-people-an-umbraco-mvp-special"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"New collaboration: Great State and The Scouts Association","spans":[{"start":4,"end":17,"type":"strong"},{"start":35,"end":45,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We're delighted to announce a brand new digital partnership between Great State internationally recognised youth organisation, The Scouts Association. More information this way. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2024-06-25","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/cbfa53ebc522515457cc8a7b06c0af14/ea5de/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png","srcSet":"/static/cbfa53ebc522515457cc8a7b06c0af14/6b0e5/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png 200w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/a489e/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png 400w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/ea5de/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png 800w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/b36f0/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png 1200w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/cfd9e/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png 1600w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/96abc/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.png 1808w","srcWebp":"/static/cbfa53ebc522515457cc8a7b06c0af14/0c129/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.webp","srcSetWebp":"/static/cbfa53ebc522515457cc8a7b06c0af14/0e93d/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.webp 200w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/2259f/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.webp 400w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/0c129/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.webp 800w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/45222/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.webp 1200w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/1f191/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.webp 1600w,\n/static/cbfa53ebc522515457cc8a7b06c0af14/70720/ZmnCPZm069VX1sAa_DELVEFINAL3-1808x1016px-.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"new-collaboration-great-state-and-the-scouts-assoc"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Boost Conversions And Cut Emissions Through Smarter Design","spans":[{"start":0,"end":5,"type":"strong"},{"start":23,"end":25,"type":"strong"},{"start":43,"end":51,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Did you know that the colour blue uses 25% more power on screen than red? Good to know, right? This blog is part 2-part of our our sustainability series. Design smart, see the benefits. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Matt Powell","job_title":"Creative Director"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z-QJGXdAxsiBv7fx_delve3.png?auto=format,compress"},"article_type":"Tech","published":"2025-03-26","link":{"uid":"increase-conversions-and-decrease-emissions-design"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z-QJGXdAxsiBv7fx_delve3.png?auto=format,compress"},"_meta":{"uid":"increase-conversions-and-decrease-emissions-design"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Why the Royal Navy chose Great State for the Next Generation","spans":[],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"We’re thrilled to announce, after a competitive tender process, we've been selected as a Royal Navy digital agency for the next two years; continuing to evolve the Royal Navy’s digital customer experience for the next generation. Today, as it was yesterday, we are dedicated to supporting the British Armed Forces.","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png?auto=format,compress"},"article_type":"News","published":"2024-05-09","link":{"uid":"great-state-retains-royal-navy-collaboration-"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zi-79N3JpQ5PTPxc_Newcontractblogheader.png?auto=format,compress"},"_meta":{"uid":"great-state-retains-royal-navy-collaboration-"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"The Webby's: David and Meg take Manhattan","spans":[{"start":0,"end":4,"type":"strong"},{"start":11,"end":27,"type":"strong"},{"start":32,"end":41,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Every year, the Webby Awards honour the best of the internet. The biggest movers and shakers from across the internet flock to New York for a big fat party, where literally everyone is a winner. That includes Delivery Manager Meg, and Joint Managing Director, David. Take a look at what they got up to. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkZFwCol0Zci9N_y_HEADER.jpg?auto=format,compress"},"article_type":"news","published":"2024-05-16","link":{"uid":"the-webbys-david-and-meg-take-manhattan"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkZFwCol0Zci9N_y_HEADER.jpg?auto=format,compress"},"_meta":{"uid":"the-webbys-david-and-meg-take-manhattan"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"We are thrilled to announce a new digital partnership with internationally recognised youth organisation, The Scouts Association. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The Scouts Association's key mission is to prepare young people with the skills for life, and they currently engage almost half a million young people in the United Kingdom in their activities and training programmes. The organisation enjoys a close collaborative culture, mirroring the way we work at Great State and we’re excited to be working with them to improve the security and performance of their website and digital properties. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We were appointed as their digital agency thanks to our extensive experience delivering digital solutions protected by military grade security (Royal Navy, Capita) and our expertise in securing the digital assets for critical national infrastructure such as Bristol Airport). ","spans":[{"start":144,"end":154,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/work/casestudy/the-royal-navy-a-new-digital-experience-for-genz","target":"_blank"}},{"start":156,"end":162,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/work/casestudy/capita","target":"_blank"}},{"start":258,"end":273,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/work/casestudy/bristol-airport","target":"_blank"}}],"direction":"ltr"},{"type":"paragraph","text":"Together, we’re working closely with the Scouts’ digital teams to understand their infrastructure requirements via technical interviews and reviews of existing documentation. The output will be tailored recommendations for a scalable CDN implementation to meet their needs.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We’re proud to be working with an organisation that holds such an important place in the lives and memories of people around the country; even counting a number of our staff in their numbers today.","spans":[],"direction":"ltr"},{"type":"heading2","text":"Mark Holl, Deputy Head of IT, The Scouts:","spans":[],"direction":"ltr"},{"type":"paragraph","text":"“The Scouts Association is dedicated to preparing young people with skills for life, supported by amazing volunteers that deliver an inspiring programme. As part of this mission ensuring the safety of young people, in whatever methods they interact with The Scouts Association, is central to what we do. In 2023 we engaged Great State to deliver industry leading protection for the TSA website and its subsidiaries ensuring that young people and volunteers can gain access to important information safely and securely through our web assets.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Great State have taken the time to get to know The Scouts Association, understand the challenges we face and put together a strategy that helps us achieve our aims and we're looking forward to continuing this journey.”","spans":[],"direction":"ltr"},{"type":"heading2","text":"Gary Trimnell Technical Director, Great State","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"As a Scout, and Scout volunteer myself, I've witnessed firsthand the impact that they can have on young people. We’re thrilled to be working with Mark and the team to deliver a CDN implementation, a crucial step in ensuring the security of their digital estate. Through our support and optimisation strategy we’ll also be maximising the performance of their website and keeping their data safe. We’re proud to be working so closely with an organisation whose mission is to help young people develop essential skills for life.\"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"If you'd like to know how we can help you transform, secure and optimise your digital estates, get in touch. ","spans":[{"start":95,"end":109,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.greatstate.co/contact","target":"_blank"}}],"direction":"ltr"}]}}],"_meta":{"uid":"new-collaboration-great-state-and-the-scouts-assoc"}}},{"node":{"article_type":"News","title":[{"type":"heading1","text":"State of Social 05: Your May update","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Did You Notice When WhatsApp Deployed An Update That Capitalised Everything Across The App? Verity, certainly did. Read more on the WhatsApp Capitalisation Outrage and more updates from the world of social media in May. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-06-14","image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/c0b459b95f9e663a6b6c5907e73976ca/d47f1/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg","srcSet":"/static/c0b459b95f9e663a6b6c5907e73976ca/b5b92/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 200w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/3ff6e/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 400w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/d47f1/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 800w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/86173/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 1200w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/a5547/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 1600w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/a2a9f/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 7232w","srcWebp":"/static/c0b459b95f9e663a6b6c5907e73976ca/0c129/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp","srcSetWebp":"/static/c0b459b95f9e663a6b6c5907e73976ca/0e93d/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 200w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/2259f/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 400w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/0c129/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 800w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/45222/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 1200w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/1f191/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 1600w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/72c99/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 7232w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-o5-your-may-update"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 04: The essential April recap","spans":[{"start":0,"end":9,"type":"strong"},{"start":15,"end":34,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Better late than never, eh? Verity is back again with the next State of Social. In this series she takes the hard work out of staying on top of the *constantly* fluctuating world of social media. Whether you're a Social Media Manager looking to learn from your peers or whether you're a brand looking for a helping hand from the best - this one is for you. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-05-14","link":{"uid":"state-of-social-04-april-recap"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-04-april-recap"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 03: So, what happened in March?","spans":[{"start":0,"end":47,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"In this month's State of Social: Brands are getting intimate in your DMs; much like your mum's white blazer, all things come back in fashion, and the same goes for static formats on social; longer reels have arrived, and Pinterest delivers a body positivity slam dunk. Let's get cracking, shall we?","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zg1U48t2UUcvBW81_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-04-04","link":{"uid":"state-of-social-03-so-what-happened-in-march"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zg1U48t2UUcvBW81_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-03-so-what-happened-in-march"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 02: Your essential February updates","spans":[{"start":0,"end":51,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Living, breathing, and digesting social media is what our Social Media Manager, Verity, does on the daily. This month, she's back with a rundown of everything trending, changing, and updating in the fast-paced world of social media. So, if you’re after a February recap – let’s dive right in. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":5524,"height":3104},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/65e5e044676dc480aae095e0_state-of-social-feb.jpg?auto=format,compress"},"article_type":"News","published":"2024-02-29","link":{"uid":"state-of-social-02"},"image":{"dimensions":{"width":5524,"height":3104},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/65e5e044676dc480aae095e0_state-of-social-feb.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-02"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 01: Get ahead of the game","spans":[{"start":0,"end":41,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"As you might expect, our Social Media Manager really loves social media. Instagram, TikTok, BeReal, Meta, X, Snapchat; you name it, Verity is all over it. We thought all this insight was too good to keep to ourselves, so we’re happy to introduce the State of Social. The content series where we lift the lid on how to not just do social well, but smash it. ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/19c992f9-db5e-4226-a6e4-e3eb58995db4_State+of+Social+Blog+Post+%281%29.jpg?auto=compress,format"},"article_type":"News","published":"2024-01-12","link":{"uid":"the-state-of-social-number-one-"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/19c992f9-db5e-4226-a6e4-e3eb58995db4_State+of+Social+Blog+Post+%281%29.jpg?auto=compress,format"},"_meta":{"uid":"the-state-of-social-number-one-"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"The month of May brought us Eurovision, an early general election and Google’s new generative A.I. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"And of course, the ever-fluctuating World of Social delivered some blinders.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So get ready to get your fix of the latest digital, creator-led content; get comfy, grab a cuppa, and let’s dive right in.  ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Nosy Threads","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Taking inspiration from X, Instagram Threads has now added view counts to posts in a bid to allow users of the platform more understanding of their reach and engagement figures.    ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"For those seeking to build their online presence, the change will contain a few of the nuts and bolts to help improve their strategy and grow their audience and meet business goals.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"But many have criticised the latest addition – claiming it may do more harm than good, especially given the decision made a few years ago to hide like counts and limiting comments on posts. If Thread view counts are high, yet vanity engagement numbers are low – is that a motivational driver to creators?  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"TLDR; dependant on your perspective and goals, it could be a good thing!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Instagram tests notes on feed posts and Reels","spans":[],"direction":"ltr"},{"type":"paragraph","text":"After months of testing the Notes feature on posts and Reels, Instagram has now launched a live test of expanded Notes options.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The lucky few can now add Notes to in-feed posts and Reels to boost engagement by using Notes as conversation starter prompts on posts.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Notes has been around since December 2022, and were created to provide a simple way to leave an engagement trigger for other users in the app.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Mainly popular with younger users, (teens are more 10x more likely to created Notes in the app than any other user age group), the Notes feature  now appears on almost every element of the app to double down on its initial success with the important demographic.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So, will they be used? Will the teens care? We’ll be keeping a close eye to find out.","spans":[],"direction":"ltr"},{"type":"heading2","text":"TikTok launches new creative AI suite platform","spans":[{"start":0,"end":46,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Calling all aspiring TikTok creators! TikTok has launched a brand-new dashboard: ‘TikTok Studio’ which will enable creators to manage every aspect of their account – including their presence, video uploads, insights, editing, and performance.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"TikTok Studio has replaced the old ‘Creator Centre’, and includes an updated version of the previous platform, but all in one easy-to-find place – that’s now desktop accessible. The platform also features more of a push on its monetisation tools, allowing creators to manage all aspects of monetisation within the platform.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"As well as Studio, TikTok also launched its new Symphony platform recently, described as a ‘new Creative AI suite that blends human imagination with AI-powered efficiency to help marketers scale content development, creativity, and productivity on TikTok’. The platform is designed to amalgamate all of its various AI ad tools into one place, with a focus on integration and to help advertisers create at scale.","spans":[],"direction":"ltr"},{"type":"paragraph","text":" And last but not least...","spans":[],"direction":"ltr"},{"type":"heading2","text":"WhatsApp Backtracks On Capital Letters For Everything","spans":[],"direction":"ltr"},{"type":"paragraph","text":"No, this wasn’t an April fools…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"WhatsApp recently caused a stir with fans after a minor yet very noticeable tweak appeared on the app.","spans":[{"start":60,"end":65,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"WhatsApp users noticed a slightly different look to the platform last month, with some avid fans expressing they've been \"disturbed\" by the alterations - and took to social media to rally for the changes to be reversed immediately.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"For over fifteen years, the chat interface has looked the same. With users seeing the same familiar message when checking the status and availability of their contacts. Users appear as \"online\", typing...\" or \"recording audio\".","spans":[],"direction":"ltr"},{"type":"paragraph","text":"These indicators have never been capitalised, a detail some may not have noticed. Yet since the change around 6 weeks ago, users have taken to social media to share frustrations over the move, resulting in a social media outpouring of rage.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"TikToker Ellie (@ellsdq), aired her grievances in a video, which has since gone viral, reaching over 1.2 million views, 61,600 likes and prompting 1,025 angry comments (which are hilarious).","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Here are a few of our favourites –","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"WhatsApp just lost its aesthetic.\"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"Omg I genuinely thought I was going (more) insane","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"It is making me INSANE, it's like an itch I can't scratch.\"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Whether you noticed the difference or not, WhatsApp quickly backtracked on the update, with a spokesperson claiming it was a ‘small test – but it’s going back to normal now’. Brilliant.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Join us next month for another round up of the latest key news and events from the ever-changing landscape of digital, social, and everything trending.","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-o5-your-may-update"}}}],"totalCount":65}}},"pageContext":{"isCreatedByStatefulCreatePages":true,"rootQuery":"\n  query PrismicBlogArticlesNews {\n    prismic {\n      allBlog_pages {\n        edges {\n          node {\n            heading\n            seodescription\n            seotitle\n          }\n        }\n      }\n      allBlog_articles(sortBy: published_DESC, where: { filter_fulltext: \"FilterN\" }) {\n        edges {\n          node {\n            ...prismicBlogArticleFields\n          }\n        }\n        totalCount\n      }\n    }\n  }\n"}}