ReportsShifting States: A new way for brands to understand Gen Z's fluid state of mindShifting States is the name of our UK representative research into Gen Z that offers brands a new way to connect with a generation defined by change. By Great State•14 Feb 2025
ReportsThe Higher Education Digital Experience ReportOur new research deep dives into the current digital landscape of Higher Education. The results reveal an emerging Digital Experience Gap within universities, which is only set to increase.By Strategy Director, Nicola Hinds•21 Jun 2022
ReportsLatest report: the reality of transformationDespite being a widely-used concept since the early 2000s, transformation is..By Strategy Director, Nicola Hinds•28 Jan 2019
ReportsGreat Expectations: the travel issueOver the past decade, the number of flights taken by people from the UK has..By Lead Strategist, Kate Fitzpatrick•03 Dec 2018
ReportsGreat Expectations: The Football IssueGreat State are delighted to announce the launch of a new deep dive report into..By Guest•04 Oct 2017